出版企业数字内容管理研究
发布时间：2019-04-18 17:48
【摘要】：数字出版产业一直是技术服务商占据中心地位,近年来,数字出版已呈现群雄逐鹿的局面。技术服务商不断尝试涉足内容生产领域,与传统出版企业的矛盾日益凸显。传统出版企业在数字化转型过程中面临被边缘化的危险,不少大的出版社和出版集团也不再满足于内容服务商的定位,开始全面涉足数字出版领域。从理论上来看,数字出版产业链上的各主体——内容服务商、技术服务商、平台运营商、电信运营商、渠道商、终端制造商等都有整合产业链的可能性。因此,作为数字出版主要的内容生产者,对自己手中数字内容资源进行有效的管理以在产业链中占据主体地位日益引起出版企业的重视。 当前数字出版产业链的利益分配格局不甚理想,产业链条存在种种问题,作为数字出版核心环节的内容提供商——传统出版企业尚未在数字出版产业链中依据核心优势和竞争力占据主体地位。论文研究出版企业如何对手中的数字内容进行合理开发和利用,从而在数字出版产业链中占据有利地位。 论文通过大量的文献调研和分析,提出研究的理论框架,通过大规模问卷调查和重点个案分析,明确我国当前数字内容管理的现状,以充分挖掘数字内容的潜在价值。然后,提出出版企业数字内容管理的对策,重组业务流程,构建数字内容管理平台,创新数字内容运营模式。首先界定了出版企业数字内容管理问题,然后分析了出版企业数字内容管理的必要性。数字内容管理对出版企业而言,并不仅仅是完成数字内容资源的收集和储存,而应该是根据统一的标准和规范,利用先进数字内容管理技术,将出版企业的出版资源以及特色数字内容进行数字化整理和结构化标识,建立基础数据库,通过统一规范的管理平台管理和运营数字内容。其次,分析了我国出版企业在数字内容管理方面的探索和存在的问题,战略定位混乱,管理观念有待转变;资本投入不足,整合实力有待加强;标准规范不一,管理机制有待规范;版权侵权严重,盈利模式有待创新;信息孤岛林立,内容资源有待整合。再次提出了出版企业数字内容管理的对策:构建数字出版行业联盟,重组业务流程;搭建数字内容管理平台,实现知识共享;创新数字内容运营模式,深化内容服务。最终实现对数字内容资源的科学有效管理。
[Abstract]:Digital publishing industry has always been the central position of technical service providers. In recent years, digital publishing has presented a group of strikers. Technical service providers continue to try to dabble in the field of content production, and the conflict with traditional publishing enterprises is increasingly prominent. The traditional publishing enterprises face the danger of being marginalized in the process of digital transformation, and many big publishing houses and publishing groups are no longer satisfied with the orientation of content service providers, and begin to get involved in the field of digital publishing in an all-round way. In theory, the main bodies in the digital publishing industry chain-content service provider, technical service provider, platform operator, telecom operator, channel provider, terminal manufacturer and so on-have the possibility to integrate the industrial chain. Therefore, as the main content producer of digital publishing, the publishing enterprises pay more and more attention to the effective management of digital content resources in their own hands in order to occupy the dominant position in the industry chain. At present, the profit distribution pattern of the digital publishing industry chain is not ideal, and there are various problems in the industrial chain. As the core content provider of digital publishing, the traditional publishing enterprise has not occupied the dominant position according to the core advantage and competitiveness in the digital publishing industry chain. This paper studies how to develop and utilize the digital content reasonably, so as to occupy a favorable position in the digital publishing industry chain. Through a large number of literature research and analysis, this paper puts forward the theoretical framework of the research, through the large-scale questionnaire survey and key case analysis, to clarify the current situation of digital content management in China, in order to fully tap the potential value of digital content. Then, it puts forward the countermeasures of digital content management in publishing enterprises, reorganizes the business process, constructs the digital content management platform, and innovates the operation mode of digital content. This paper first defines the issue of digital content management in publishing enterprises, and then analyzes the necessity of digital content management in publishing enterprises. For publishing enterprises, digital content management is not only to complete the collection and storage of digital content resources, but also to make use of advanced digital content management technology according to unified standards and norms. The publishing resources and characteristic digital content of publishing enterprises are digitally organized and structurally marked, the basic database is established, and the digital content is managed and operated through a unified and standardized management platform. Secondly, it analyzes the exploration and existing problems in digital content management of publishing enterprises in our country, the strategic orientation is confused, the management concept needs to be changed, the capital investment is insufficient, the integration strength needs to be strengthened, and the management concept needs to be changed. The standard is different, the management mechanism needs to be standardized, the copyright infringement is serious, the profit mode is to be innovated, the information island is abundant, the content resource needs to be integrated. Thirdly, it puts forward the countermeasures of digital content management in publishing enterprises, such as constructing digital publishing industry alliance, reorganizing business process, building digital content management platform, realizing knowledge sharing, innovating digital content operation mode and deepening content service. Finally, the scientific and effective management of digital content resources is realized.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G231-F
本文编号：2460216
[Abstract]:Digital publishing industry has always been the central position of technical service providers. In recent years, digital publishing has presented a group of strikers. Technical service providers continue to try to dabble in the field of content production, and the conflict with traditional publishing enterprises is increasingly prominent. The traditional publishing enterprises face the danger of being marginalized in the process of digital transformation, and many big publishing houses and publishing groups are no longer satisfied with the orientation of content service providers, and begin to get involved in the field of digital publishing in an all-round way. In theory, the main bodies in the digital publishing industry chain-content service provider, technical service provider, platform operator, telecom operator, channel provider, terminal manufacturer and so on-have the possibility to integrate the industrial chain. Therefore, as the main content producer of digital publishing, the publishing enterprises pay more and more attention to the effective management of digital content resources in their own hands in order to occupy the dominant position in the industry chain. At present, the profit distribution pattern of the digital publishing industry chain is not ideal, and there are various problems in the industrial chain. As the core content provider of digital publishing, the traditional publishing enterprise has not occupied the dominant position according to the core advantage and competitiveness in the digital publishing industry chain. This paper studies how to develop and utilize the digital content reasonably, so as to occupy a favorable position in the digital publishing industry chain. Through a large number of literature research and analysis, this paper puts forward the theoretical framework of the research, through the large-scale questionnaire survey and key case analysis, to clarify the current situation of digital content management in China, in order to fully tap the potential value of digital content. Then, it puts forward the countermeasures of digital content management in publishing enterprises, reorganizes the business process, constructs the digital content management platform, and innovates the operation mode of digital content. This paper first defines the issue of digital content management in publishing enterprises, and then analyzes the necessity of digital content management in publishing enterprises. For publishing enterprises, digital content management is not only to complete the collection and storage of digital content resources, but also to make use of advanced digital content management technology according to unified standards and norms. The publishing resources and characteristic digital content of publishing enterprises are digitally organized and structurally marked, the basic database is established, and the digital content is managed and operated through a unified and standardized management platform. Secondly, it analyzes the exploration and existing problems in digital content management of publishing enterprises in our country, the strategic orientation is confused, the management concept needs to be changed, the capital investment is insufficient, the integration strength needs to be strengthened, and the management concept needs to be changed. The standard is different, the management mechanism needs to be standardized, the copyright infringement is serious, the profit mode is to be innovated, the information island is abundant, the content resource needs to be integrated. Thirdly, it puts forward the countermeasures of digital content management in publishing enterprises, such as constructing digital publishing industry alliance, reorganizing business process, building digital content management platform, realizing knowledge sharing, innovating digital content operation mode and deepening content service. Finally, the scientific and effective management of digital content resources is realized.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G231-F
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，本文编号：2460216
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