试论《安徽日报》版面视觉传播形式的发展与创新
发布时间：2019-04-22 14:16
【摘要】： 在这个时间与注意力资源短缺,空前强调效率与阅读快感的时代,任凭内涵多么优质的报纸,都需要在形式上做足功夫来吸引读者。因此,读图时代报纸版面视觉语言的力量就愈发强大,它能够有效的向阅读者传达信息,可以通过给文字和图像附加各种信息,强化或削弱它们的意义,甚至能够改变原本的含义,不同的版面形式能够不同程度的吸引读者的眼球。 实践证明,报纸版面不单是新闻报道的形式语言和表达方式,更是占领读者市场的重要手段和推动力量。面对当今报业自身的激烈竞争以及广播电视网络等其他各类媒体的冲击,作为省级机关报的《安徽日报》其原本的版面形式已越来越不能适应社会的发展需要和读者需求,它被逐渐非主流化,报纸的版面革新势在必行。在此背景下,党报也逐渐摒弃以往一成不变的版面设计,在不完全舍弃党报模式的基础上,呈现全新的视觉版面来争取更多的受众和市场。 本文以《安徽日报》为研究对象,从美术学、传播学、心理学、营销学等视角对《安徽日报》版面形式的历史沿革、发展历程、版面内容、设计特色等方面做多方位、多角度地解析,探究其版面视觉传播形式的变革动因、变革思路、变革措施等,并试图在理论分析过程中找出实践的不足,提供一些有针对性的建议,借此探索以《安徽日报》为代表的党报版面的未来发展方向,为其他党政报纸的版面变革提供一定的借鉴和参考。
[Abstract]:In this time and the shortage of attention resources, unprecedented emphasis on the times of efficiency and reading pleasure, and how high-quality newspapers are, it is necessary to do enough in the form to attract the reader. Therefore, the power of reading the visual language of the newspaper in the time of reading is more powerful, it can effectively convey the information to the reader, can add various kinds of information to the text and the image, strengthen or weaken the meaning of them, and can even change the original meaning, Different forms of layout can attract readers' eyes to different degrees. The practice has proved that the layout of the newspaper is not only the formal language and the expression of the news report, but also the important means and means of the occupation of the reader's market. In the face of the fierce competition of the newspaper itself and the impact of other types of media such as the radio and television network, as the provincial machine report, the original form of the newspaper has become more and more difficult to meet the development needs of the society and the needs of the readers, and it is gradually non- the trend of the mainstream and the layout of the newspaper In this context, the Party report also gradually abandoned the original version of the layout design, and on the basis of not completely discarding the Party report mode, it presented a brand-new visual layout for more audience In this paper, the history, development course, layout content and design features of the daily paper of Anhui are made from the perspectives of art, communication, psychology and marketing from the perspectives of art, communication, psychology and marketing. This paper, through multi-angle analysis, explores the cause of change, the change of thought, the change measure and so on, and tries to find out the deficiency of practice in the course of the theoretical analysis and provide some targeted suggestions. The future direction of the development of the other party and government newspapers provides one for the change of the layout of the other Party and government newspapers
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G213
本文编号：2462909
[Abstract]:In this time and the shortage of attention resources, unprecedented emphasis on the times of efficiency and reading pleasure, and how high-quality newspapers are, it is necessary to do enough in the form to attract the reader. Therefore, the power of reading the visual language of the newspaper in the time of reading is more powerful, it can effectively convey the information to the reader, can add various kinds of information to the text and the image, strengthen or weaken the meaning of them, and can even change the original meaning, Different forms of layout can attract readers' eyes to different degrees. The practice has proved that the layout of the newspaper is not only the formal language and the expression of the news report, but also the important means and means of the occupation of the reader's market. In the face of the fierce competition of the newspaper itself and the impact of other types of media such as the radio and television network, as the provincial machine report, the original form of the newspaper has become more and more difficult to meet the development needs of the society and the needs of the readers, and it is gradually non- the trend of the mainstream and the layout of the newspaper In this context, the Party report also gradually abandoned the original version of the layout design, and on the basis of not completely discarding the Party report mode, it presented a brand-new visual layout for more audience In this paper, the history, development course, layout content and design features of the daily paper of Anhui are made from the perspectives of art, communication, psychology and marketing from the perspectives of art, communication, psychology and marketing. This paper, through multi-angle analysis, explores the cause of change, the change of thought, the change measure and so on, and tries to find out the deficiency of practice in the course of the theoretical analysis and provide some targeted suggestions. The future direction of the development of the other party and government newspapers provides one for the change of the layout of the other Party and government newspapers
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G213
【引证文献】
相关硕士学位论文 前1条
1 武晓波;框架理论视角下党报和都市报民生新闻的比较研究[D];安徽大学;2011年
，本文编号：2462909
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