论现代技术条件下中国传统出版业的发展
发布时间：2019-04-24 07:45
【摘要】：长久以来,传统出版在人们的生活中一直扮演着传播文化知识的重要角色,而如今,随着现代技术的发展,迅速崛起的数字出版改变了传统出版业的生产、发行等各个环节,新的出版主体、新的市场、新的营销模式相继产生,数字出版逐渐显现出替代传统出版地位的趋势。在这场数字化大潮中,传统纸质图书遇到了越来越多的压力和挑战。在线阅读、电子书、手机阅读等新型阅读方式也正在深刻影响着人们的阅读习惯,2009年数字出版整体产值超过传统出版。传统出版必须走数字化道路,已经成为业界的共识。但传统出版在转变出版理念、开辟新的图书市场和完善数字营销手段等方面面临重重困难,如何克服自身存在的不足,抓住机遇实现新的发展,已成为摆在传统出版人面前的共同难题。 因此,本篇论文试图通过较为全面地分析传统出版和数字出版的发展现状,数字出版的特点以及其对传统出版造成的诸多影响等,从而探究出传统出版应对数字化挑战的对策,以促进传统出版的可持续发展。
[Abstract]:For a long time, traditional publishing has been playing an important role in the dissemination of cultural knowledge in people's lives. Now, with the development of modern technology, the rapid rise of digital publishing has changed the production, distribution and other links of the traditional publishing industry. New publishing subjects, new markets, new marketing models have emerged one after another, and digital publishing gradually appears to replace the traditional publishing position. In this digital tide, the traditional paper books face more and more pressure and challenges. Online reading, e-books, mobile phone reading and other new reading methods are also profoundly affecting people's reading habits, the overall output value of digital publishing exceeded traditional publishing in 2009. The traditional publishing must take the digital road, has become the consensus of the industry. However, the traditional publishing faces many difficulties in the aspects of changing the publishing concept, opening up a new book market and perfecting the means of digital marketing, how to overcome its own shortcomings and seize the opportunity to achieve new development. It has become a common problem in front of traditional publishers. Therefore, this paper attempts to analyze the development of traditional publishing and digital publishing, the characteristics of digital publishing and its impact on traditional publishing, and so on, so as to explore the countermeasures of traditional publishing to meet the challenge of digitalization. To promote the sustainable development of traditional publishing.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G239.2-F
本文编号：2464267
[Abstract]:For a long time, traditional publishing has been playing an important role in the dissemination of cultural knowledge in people's lives. Now, with the development of modern technology, the rapid rise of digital publishing has changed the production, distribution and other links of the traditional publishing industry. New publishing subjects, new markets, new marketing models have emerged one after another, and digital publishing gradually appears to replace the traditional publishing position. In this digital tide, the traditional paper books face more and more pressure and challenges. Online reading, e-books, mobile phone reading and other new reading methods are also profoundly affecting people's reading habits, the overall output value of digital publishing exceeded traditional publishing in 2009. The traditional publishing must take the digital road, has become the consensus of the industry. However, the traditional publishing faces many difficulties in the aspects of changing the publishing concept, opening up a new book market and perfecting the means of digital marketing, how to overcome its own shortcomings and seize the opportunity to achieve new development. It has become a common problem in front of traditional publishers. Therefore, this paper attempts to analyze the development of traditional publishing and digital publishing, the characteristics of digital publishing and its impact on traditional publishing, and so on, so as to explore the countermeasures of traditional publishing to meet the challenge of digitalization. To promote the sustainable development of traditional publishing.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G239.2-F
【引证文献】
相关硕士学位论文 前1条
1 郭妍妍;基于产业链合作竞争的我国移动数字出版产业结构研究[D];北京交通大学;2012年
，本文编号：2464267
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