改制后大学出版社的挑战与对策
发布时间：2019-04-25 13:07
【摘要】：2005年,我国发布《关于深化文化体制改革的若干意见》,要求出版单位转企改制,建立现代化企业制度。大学出版社作为出版产业组成的一个重要部分也被要求参与其中。在很长一段时间内,围绕着大学出版社的特殊性,围绕着大学出版社要不要改,怎样改等问题进行了讨论甚至争议,成为该领域研究的热点问题。2010年,包括大学出版社在内我国的出版产业改制全部完成。 通过几年时间的改制,特别在国家文化大繁荣、大发展政策的影响下,不少大学出版社抓住改制机遇,竞争力和综合实力有了明显提高,逐步成为真正意义上的市场主体。但是,面对改制后外部集团势力(包括资本势力)、市场竞争、国际化等等的冲击,大学出版社也面临很大的挑战。本文在大量文献调研的基础上,结合业界人士访谈、实践调研与观察等研究方法,分析了我国大学出版社改制后的基本情况；对比现实出版环境,分析改制后我国大学出版社所面临的压力和挑战；着重思考大学出版社现阶段该如何定位,如何发挥自身优势,利用数字技术手段的革新和读者日新月异的阅读需求而不断提出新的应对之策,使得大学出版社能够实现可持续的良性发展。 本文旨在深入了解后改制时代我国大学出版社的建设情况,探索适合大学出版社发展的应对之道,为大学出版社走出一条有特色的适合自身发展的道路提出参考意见。大学出版社的发展并非一成不变,应当审时度势,随着时代的变化、数字技术手段的革新和读者日新月异的阅读需求而不断调整策略和自身发展方向,以期走在出版行业的时代尖端,为我国文化事业和出版产业的发展做出应有的贡献。
[Abstract]:In 2005, China issued some opinions on deepening the reform of cultural system, which requires publishing units to transform into enterprises and set up modern enterprise system. As an important part of the publishing industry, University Press is also required to participate in it. In a long period of time, around the particularity of the university press, around the issue of whether or not to change the university press, how to change, and so on, has been discussed and even disputed, which has become a hot issue in the field of research. In 2010, it became a hot issue in this field. Including university publishing house, the publishing industry reform of our country is complete. After several years of reform, especially under the influence of the policy of great prosperity and development of national culture, many university publishing houses seize the opportunity of reform, improve their competitiveness and comprehensive strength, and gradually become the main body of the market in the real sense. However, facing the impact of external group forces (including capital forces), market competition, internationalization and so on, University Press is also facing great challenges. On the basis of a great deal of literature investigation, this paper analyzes the basic situation after the reform of the university publishing house in our country, combining with the research methods such as interview, practice investigation and observation of the people in the industry. Compared with the real publishing environment, this paper analyzes the pressure and challenge that our university publishing house faces after the reform. This paper focuses on how the University Press should position itself at the present stage, how to make full use of its own advantages, and how to make use of the innovation of digital technology and the readers' rapidly changing reading needs to constantly put forward new countermeasures. So that the University Press can achieve sustainable and benign development. The purpose of this paper is to deeply understand the construction of university press in the post-reform era, to explore the countermeasures suitable for the development of university press, and to put forward some reference suggestions for the university press to step out a characteristic road suitable for its own development. The development of university publishing house is not constant, it should be judged by the current situation. With the change of the times, the innovation of digital technology and the reader's changing reading demand, we should constantly adjust the strategy and the direction of our own development. It is expected to make due contribution to the development of China's cultural cause and publishing industry in order to go to the cutting edge of the publishing industry.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G231
本文编号：2465123
[Abstract]:In 2005, China issued some opinions on deepening the reform of cultural system, which requires publishing units to transform into enterprises and set up modern enterprise system. As an important part of the publishing industry, University Press is also required to participate in it. In a long period of time, around the particularity of the university press, around the issue of whether or not to change the university press, how to change, and so on, has been discussed and even disputed, which has become a hot issue in the field of research. In 2010, it became a hot issue in this field. Including university publishing house, the publishing industry reform of our country is complete. After several years of reform, especially under the influence of the policy of great prosperity and development of national culture, many university publishing houses seize the opportunity of reform, improve their competitiveness and comprehensive strength, and gradually become the main body of the market in the real sense. However, facing the impact of external group forces (including capital forces), market competition, internationalization and so on, University Press is also facing great challenges. On the basis of a great deal of literature investigation, this paper analyzes the basic situation after the reform of the university publishing house in our country, combining with the research methods such as interview, practice investigation and observation of the people in the industry. Compared with the real publishing environment, this paper analyzes the pressure and challenge that our university publishing house faces after the reform. This paper focuses on how the University Press should position itself at the present stage, how to make full use of its own advantages, and how to make use of the innovation of digital technology and the readers' rapidly changing reading needs to constantly put forward new countermeasures. So that the University Press can achieve sustainable and benign development. The purpose of this paper is to deeply understand the construction of university press in the post-reform era, to explore the countermeasures suitable for the development of university press, and to put forward some reference suggestions for the university press to step out a characteristic road suitable for its own development. The development of university publishing house is not constant, it should be judged by the current situation. With the change of the times, the innovation of digital technology and the reader's changing reading demand, we should constantly adjust the strategy and the direction of our own development. It is expected to make due contribution to the development of China's cultural cause and publishing industry in order to go to the cutting edge of the publishing industry.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G231
【引证文献】
相关期刊论文 前1条
1 刘俊敏;慈妍妮;丁伟芳;;出版社组织结构的特点——以大学出版社为例[J];科技与出版;2013年06期
相关硕士学位论文 前1条
1 王宇静;转企改制下能源类行业报发展策略探讨[D];南京大学;2013年
，本文编号：2465123
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