多元文化背景下中国时尚类杂志的发展

发布时间：2019-05-13 20:21

【摘要】：随着社会经济的发展,出版业也随之发生了巨大的变迁。作为出版业的一部分时尚类杂志也得到了迅猛的发展。时尚类杂志在今天已经发展成为了继电视媒体之后第二大的时尚信息传播媒体,这样的传播地位就不得不引来学界对此的关注。传播媒介的功能不应仅限于娱乐,还有更重要的信息传播、文化传播等功能。时尚类杂志在中国已经有了近30年的发展历程,因此,对于其整个的发展过程我们需要进行一次深入的研究论述。本文通过内容分析法及案例分析法等研究手段,对时尚类杂志的特性、发行模式、市场规模、当前主要的运作模式、困境壁垒进行了研究界定与阐述,并形成了五个章节：在第一、二章中,笔者对时尚类杂志的概念进行了界定,并对其发展历程进行了概括和阐释；第三章,对中国时尚类杂志的出版传播环境进行了分析,并对时尚类杂志在中国出版的特殊性进行了概述,又结合两个实例对时尚类杂志特殊的发行模式进行了具体分析；第四章中,笔者对当下中国时尚类杂志发展的多元文化背景进行了分析和概括,并结合《ilook》的发展经验对时尚类杂志在多元文化背景下的出版发行进行了详细阐述。第五章,针对我国时尚类杂志的发展现状,笔者总结发展中存在的问题和对策进行了深入的讨论,提出了对应的两大应对措施,并针对中国的时尚类杂志产业特点,提出了适用于中国国情的发展建议,对中国时尚类杂志的发展趋势进行了分析和展望。本课题旨在从理论与实证的角度,尝试为时尚类杂志找出如何跳出受众人群过窄的窘境以及如何更好的实现在多元文化背景下健康发展提供解决方案。本文对时尚类杂志在中国多元文化背景下的兴起、运作、存在问题及对策方面做了详尽的研究并提出了自己的观点,希望对时尚类杂志行业从业人员有一定的参考意义。
[Abstract]:With the development of social economy, great changes have taken place in the publishing industry. As a part of the publishing industry, fashion magazines have also developed rapidly. Today, fashion magazines have developed into the second largest fashion information media after television media, which has to attract the attention of the academic community. The function of media should not be limited to entertainment, but also more important functions of information dissemination, cultural communication and so on. Fashion magazines have been developing in China for nearly 30 years. Therefore, we need to carry out an in-depth research and discussion on the whole development process of fashion magazines. By means of content analysis and case analysis, this paper defines and expounds the characteristics, distribution mode, market scale, current main operation mode and predicament barriers of fashion magazines. And formed five chapters: in the first and second chapters, the author defines the concept of fashion magazines, and summarizes and explains its development process; The third chapter analyzes the publishing and communication environment of Chinese fashion magazines, summarizes the particularity of fashion magazines published in China, and analyzes the special distribution mode of fashion magazines with two examples. In the fourth chapter, the author analyzes and summarizes the multicultural background of the development of Chinese fashion magazines, and expounds in detail the publication and distribution of fashion magazines under the background of multiculturalism combined with the development experience of < ilook >. In the fifth chapter, in view of the present situation of the development of fashion magazines in China, the author summarizes the existing problems and countermeasures in the development, puts forward the corresponding two countermeasures, and according to the characteristics of China's fashion magazine industry, This paper puts forward some suggestions for the development of Chinese fashion magazines, and analyzes and looks forward to the development trend of Chinese fashion magazines. The purpose of this paper is to find out how to get out of the dilemma of the audience and how to better realize the healthy development in the context of multiculturalism for fashion magazines from the theoretical and empirical point of view. This paper makes a detailed study on the rise, operation, existing problems and countermeasures of fashion magazines in the context of multiculturalism in China and puts forward their own views, hoping to have certain reference significance for the practitioners of fashion magazines.
【学位授予单位】：武汉理工大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G237.5

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