晚明商业出版的内容分析
发布时间：2019-05-14 13:00
【摘要】：晚明商业出版传播所呈现出的划时代特征,就书业生产而言,是从宋元以来的质量时代走向数量扩张时代:从传播指向来说,是从精英阅读时代走向大众传播时代;从出版物内容来考量,是从教化启蒙时代走向娱乐功利时代:而从发展走向来看,则又呈现出从文化消费走向经典再造的趋势。
[Abstract]:The era-making characteristics of commercial publishing and communication in the late Ming Dynasty, as far as the production of books is concerned, is from the quality era since Song and Yuan dynasties to the era of quantitative expansion: from the point of view of communication, from the era of elite reading to the era of mass communication; From the content of the publication, it is from the enlightenment era to the entertainment utilitarian era, and from the development trend, it shows the trend from cultural consumption to classical reconstruction.
【作者单位】： 中原大地传媒股份有限公司;
【分类号】：G239.29
本文编号：2476740
[Abstract]:The era-making characteristics of commercial publishing and communication in the late Ming Dynasty, as far as the production of books is concerned, is from the quality era since Song and Yuan dynasties to the era of quantitative expansion: from the point of view of communication, from the era of elite reading to the era of mass communication; From the content of the publication, it is from the enlightenment era to the entertainment utilitarian era, and from the development trend, it shows the trend from cultural consumption to classical reconstruction.
【作者单位】： 中原大地传媒股份有限公司;
【分类号】：G239.29
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