传统杂志社交账号“自媒体化”思考
发布时间：2019-05-16 13:23
【摘要】：通过微博账号"博物杂志"的运营方式分析,思考传统媒体在社交网站的官方账号的运营方式,能否在现有基础上借鉴"博物模式"开拓市场。"博物杂志"账号运营编辑结合《博物》杂志自身特点,在线为网友解答生活中常见生物物种,语言诙谐幽默,自成风格,很受网友欢迎。在粉丝基础上开办了小店"博物小馆",贩售的周边产品也获得成功。
[Abstract]:Through the analysis of the operation mode of Weibo account "blog magazine", this paper thinks whether the traditional media can use the "blog mode" for reference to open up the market on the existing basis. " Blog magazine account editor combined with the "blog" magazine's own characteristics, online for netizens to answer the common biological species in life, witty and humorous language, their own style, very popular with netizens. On the basis of fans to open a small store "blog pavilion", the sale of peripheral products has also been successful.
【作者单位】： 科学导报社;
【分类号】：G230.7-F;G206
，
本文编号：2478309
[Abstract]:Through the analysis of the operation mode of Weibo account "blog magazine", this paper thinks whether the traditional media can use the "blog mode" for reference to open up the market on the existing basis. " Blog magazine account editor combined with the "blog" magazine's own characteristics, online for netizens to answer the common biological species in life, witty and humorous language, their own style, very popular with netizens. On the basis of fans to open a small store "blog pavilion", the sale of peripheral products has also been successful.
【作者单位】： 科学导报社;
【分类号】：G230.7-F;G206
，
本文编号：2478309
本文链接：https://www.wllwen.com/shekelunwen/chubanfaxing/2478309.html
