中国出版企业现代治理结构研究

发布时间：2019-05-18 18:30

【摘要】：随着文化体制改革日渐深入,我国传统的出版事业单位逐步转制成为出版企业,成为市场主体。但无论是以上市出版集团为代表的改制成功者,还是以大学出版社为代表的改制滞后者,其内外部的治理结构还存在着一系列亟待解决的问题,需要通过继续改革创新加以解决,从而进一步解放出版企业的生产力,繁荣我国出版市场,推进国家软实力的提升。本文从我国出版体制改革的实践出发,分析当前出版企业公司治理的发展现状和存在的问题,结合出版业的特殊情况,借鉴国内外新闻出版传媒企业以及国有企业公司治理的成功经验,以重塑出版市场主体地位、创新出版企业内部治理结构和外部治理机制等方面为重点,力求构建出我国出版企业现代治理结构,为改制后的中国出版企业完善公司治理、促进出版业的科学发展提供帮助和借鉴。本文主要内容包括以下八个部分：第一章为引言部分,在介绍本研究的背景的基础上,指出了研究具有实践经验参考与思想指导性、学科建设改善和理论丰富性价值的理论和实践意义,其次全面回顾了国内外一般公司治理结构和出版企业公司治理结构的研究,并总结了后者的特点和不足之处,最后提出了论文的研究框架,研究方法和创新点。第二章论述我国出版企业公司治理结构研究的理论基础,包括委托代理、政府管制、现代产权和双重效益兼顾等理论,探讨其各自对出版企业现代治理结构建设的要求,为建立现代治理结构奠定理论支撑。第三章在全面梳理了我国出版体制改革历程的基础上,总结出版机构多年来治理模式的制度变迁,并从产权和公司内外部治理三个方面阐述了转制背景下出版企业治理结构存在的弊端。第四章先深入分析了我国出版市场主体地位缺失的现状,然后提出出版企业要通过建立出版现代产权制度,并采取转企、改制和上市三个渐进的路径,重塑出版企业新型市场主体地位。第五章详细论述了出版企业内部治理结构和机制的创新策略。以数字模型的形式阐明了出版企业所有者和经营者之间的权责关系；将“三会四权”制作为出版企业内部治理结构的建设目标,提出完善措施；建议将内部信息披露制度、激励机制、“黄金股”制度作为企业内部机制的建设重点；针对我国出版企业改制独有的“新老三会”冲突问题,提出了改善对策。第六章从党和政府的管制、市场的监控和奖惩和社会公众及文化的控制三个方面提出了改善出版企业外部治理机制的创新之举。第七章是案例分析,以辽宁出版集团为例,主要介绍其市场主体地位的确立和目前的治理结构,并指出其存在的问题,力图为其他出版企业确立市场主体地位、创新内部治理结构提供借鉴和参考。第八章是结论和展望,综述本文的研究结论并对出版企业公司治理进行展望。本文主要采用文献研究法、跨学科研究法、定量分析法和案例分析法展开研究。在研究角度上,基础研究和应用研究相结合。在基础研究上,本文对出版企业现代治理结构的定义、功能、特征以及理论基础进行了阐述,形成了较为完整的出版企业现代治理结构理论体系。在应用研究上,本文以文化体制改革为背景,从出版企业公司治理结构的理论分析,引申到出版治理改革的模式创新上,进而引申到出版产权制度、管理制度、激励制度等多方面的改革,以图对出版体制改革的实践做出更为深入和科学的分析。在研究内容上,宏观研究和微观研究相结合。宏观研究上,本文从制度经济学的角度分析出版体制改革的变迁和出版机构治理模式的制度变迁,总结了我国出版业制度变迁及治理演进的历史轨迹与发展方向,对今后出版企业建立现代治理结构具有较好的现实指导作用。在微观研究上,通过重塑出版市场主体地位、创新出版企业内部治理结构和外部治理机制,努力构建出版企业现代治理结构。就出版企业个体而言,这是在文化体制改革背景下,在法律框架内,政治力量和资本力量协同管理,党委领导和法人治理结构相结合,多元主体既相互制衡又注重协调和持续互动的治理结构。在研究方法上,实证研究和规范研究相结合,前者回答“是什么”、“客观现实是怎样”的问题,后者回答“什么是好的”、“应该是怎样”的问题。在实证研究上,以马克思主义新闻出版理论、企业理论和文化产业理论为基础,对出版治理结构的一般概念作了理论分析,着重考虑其相比其他领域所独有的宣传性质和文化属性。在规范研究上,本文从制度分析、历史分析、现实发展分析及案例分析中总结了出版治理应遵循的规律,如,通过真实的案例分析,对出版类上市公司的企业性质、上市途径和经营情况进行对比,探讨了我国出版类上市公司的整体状况和不同发展模式的优势劣势,为我国其他出版企业是否上市,以及上市后的经营问题、资金利用问题等提供有力的借鉴和思考。
[Abstract]:With the deepening of the cultural system reform, the traditional publishing business units of our country gradually become the publishing enterprises and become the main body of the market. However, whether the above-mentioned city publishing group is the representative of the reform success or the system-reform lag represented by the university press, the internal and external governance structure also has a series of problems to be solved urgently, and needs to be solved by continuing the reform and innovation, So as to further emancipate the productivity of the publishing enterprises, to develop the publishing market of our country and to promote the improvement of the state's soft power. Based on the practice of the reform of the publishing system in our country, this paper analyzes the current situation of the development and the existing problems of the corporate governance in the current publishing enterprise. In the light of the special situation of the publishing industry, reference is made to the success of the press and publication media enterprises at home and abroad as well as the corporate governance of the state-owned enterprises. In order to remould the status of the publishing market, innovate and publish the internal governance structure and the external governance mechanism of the publishing enterprises, the paper aims to build the modern governance structure of the publishing enterprises in our country, and to improve the management of the Chinese publishing enterprises after the reform. To help and borrow the scientific development of the publishing industry The main contents of this article include the following eight sections The first chapter is the introduction part. On the basis of introducing the background of this study, the paper points out the theory and reality that the research has the practical experience reference and the thought-guiding, the subject construction improvement and the theoretical richness value. The significance of this paper is to review the general corporate governance structure and the research of the corporate governance structure at home and abroad, and to sum up the characteristics and shortcomings of the latter, and finally put forward the research framework, the research methods and the research methods of the paper. The second chapter discusses the theoretical basis of the research on corporate governance structure of the publishing enterprise in China, including the theory of entrusted agent, government regulation, modern property right and double benefit balance, and probes into the modern governance structure of the publishing enterprise. The requirement of construction is to set up a modern governance structure. The third chapter, based on the comprehensive analysis of the course of the reform of the publishing system in our country, summarizes the institutional changes of the publishing institution over the years, and expounds the corporate governance in the background of the transfer from the three aspects of the property right and the internal and external governance of the company In the fourth chapter, the paper analyzes the present situation of the status of the main body of the publishing market in our country, and then puts forward that the publishing enterprise is to remould the publishing enterprise through the establishment of the modern property right system, the transformation of the enterprise, the reform and the listing of three gradual paths. Chapter 5 discusses the internal treatment of publishing enterprises in detail. The paper expounds the relationship between the owner and the operator of the publishing enterprise in the form of the digital model, and puts forward the perfect measures for the construction of the internal governance structure of the publishing enterprise. The information disclosure system, the incentive mechanism, the "gold strand" system are the key to the construction of the internal mechanism of the enterprise, and the unique "the new three-year-old meeting" for the reform of the publishing enterprise in our country In the sixth chapter, the paper puts forward some suggestions to improve the countermeasures in the aspects of the control of the Party and the government, the monitoring of the market, the reward and punishment and the control of the public and the culture. Chapter 7 is the case analysis, taking the Liaoning publishing group as an example, mainly introduces the establishment of its market main status and the current governance structure, and points out the existing problems, and tries to establish the market main position for other publishing enterprises. To provide reference and reference for the internal governance structure of innovation. Chapter 8 is the conclusion and the prospect, and the research of this paper is summarized in this paper. In this paper, the paper mainly adopts the literature research method and the cross-discipline. Research on the method of research, quantitative analysis and case analysis. In this paper, the definition, function, characteristics and theoretical basis of the modern governance structure of the publishing enterprise are described in the research angle. A more complete theoretical system of modern governance structure of the publishing enterprise. On the application of the research, this paper, based on the cultural system reform, from the theoretical analysis of the corporate governance structure of the publishing enterprise, introduced the model innovation of the reform of publishing and governance, and then extended to the publishing property right. The reform of the system, the management system, the incentive system and so on, in the view of the publication The practice of system reform makes more in-depth and scientific analysis. On the basis of the research contents, the macro-study and the micro-study are combined. On the macro-study, this paper analyzes the changes of the publishing system reform and the institutional change of the publishing institution's governance mode from the perspective of the institutional economics, and sums up the country's export The change of the printing system and the historical track and the development direction of the evolution of the governance, and will be published in the future The establishment of modern governance structure has a better and practical guiding function. On the micro-study, through the remolding of the status of the publishing market, the internal governance structure and the internal governance structure of the enterprise are innovative and published. The external governance mechanism is an effort to build the modern governance structure of the publishing enterprise. In the case of the individual of the publishing enterprise, this is in the background of the cultural system reform, in the legal framework, the combination of the political power and the capital strength, the leadership of the Party committee and the corporate governance structure, and the multi-element In the research method, the former answers the questions of the "What is it" and the "What is the objective reality", and the latter answers the "What is good". On the basis of the theory of the press and publication of Marxism, the theory of enterprise and the theory of cultural industry, the general concept of the structure of publishing governance is analyzed theoretically. In this paper, the law of publishing governance should be summarized from the system analysis, the historical analysis, the real development analysis and the case analysis, for example, through the real case analysis. The paper makes a comparison between the corporate nature, the listing way and the operating situation of the listed company, and discusses the overall situation of the listed companies in China and the advantages and disadvantages of different development modes. It is the listing of the other publishing enterprises in our country and the post-marketing.
【学位授予单位】：东北财经大学
【学位级别】：博士
【学位授予年份】：2013
【分类号】：G239.2-F

【参考文献】