电子杂志视听语言研究
发布时间：2019-05-20 08:10
【摘要】： 近年来,随着计算机技术的发展,特别是在web2.0技术的影响下,新媒体形式不断涌现。电子杂志多媒体的传播特性及其互动界面设计,使其在众多新媒体中突显出来,受到读者青睐。在整合媒介时代,多媒体性也使电子杂志具有了整合传播终端特质,是当今整合媒体发展的典型代表。 电子杂志的多媒体性主要表现在其视听语言的文本设计。电子杂志文本中既可包含视频、音频、动画等动态文本形式,也可设有图片,文字等静态媒体要素。丰富的视听感受是电子杂志吸引读者的最主要因素之一,以电子杂志视听语言设计为研究入口,能够找到电子杂志视听表现特征,从而挖掘出电子杂志的传播特点,丰富当下对数字媒体艺术形式的研究。 电子杂志的视听语言设计以影视传播中的视听语言理论为指导,结合计算机屏幕特点与传统杂志的编排模式,在图片运用、页面互动导航设计、背景音乐选择等方面形成了自己的传播模式,取得了良好的视听传播效果。电子杂志视听元素的加入,打破了长久以来杂志以文字为主的线性传播模式,使读者的感官得到回归,但电子杂志的多媒性也让其走向了形式重于内容的发展模式,绚丽的视觉图像中隐藏着内容的空洞,电子杂志若要在激烈的媒介竞争环境中走得更长远,则还应把握好视听语言运用的适度性。
[Abstract]:In recent years, with the development of computer technology, especially under the influence of web2.0 technology, new media forms continue to emerge. The communication characteristics of electronic magazine multimedia and its interactive interface design make it stand out in many new media and be favored by readers. In the era of integrated media, multimedia also makes electronic magazines have the characteristics of integrated communication terminal, which is a typical representative of the development of integrated media. The multimedia nature of electronic magazines is mainly manifested in the text design of its audio-visual language. Electronic magazine text can not only contain video, audio, animation and other dynamic text forms, but also with pictures, text and other static media elements. Rich audio-visual feeling is one of the most important factors to attract readers of electronic magazines. Taking the audio-visual language design of electronic magazines as the research entrance, we can find the audio-visual performance characteristics of electronic magazines, so as to excavate the communication characteristics of electronic magazines. Enrich the current research on the art form of digital media. The audio-visual language design of electronic magazine is guided by the audio-visual language theory in film and television communication, combined with the characteristics of computer screen and the arrangement mode of traditional magazine, in the application of pictures and the design of page interactive navigation. Background music choice has formed its own communication mode, and achieved good audio-visual communication effect. The addition of audio-visual elements in electronic magazines has broken the linear communication mode of magazines dominated by text for a long time, and made the readers' senses return, but the multimedia nature of electronic magazines has also made it move towards the development mode of form more important than content. There is a hole in the content hidden in the gorgeous visual images. If the electronic magazine wants to go longer in the fierce media competition environment, it should also grasp the appropriateness of the use of audio-visual language.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G237.6
本文编号：2481493
[Abstract]:In recent years, with the development of computer technology, especially under the influence of web2.0 technology, new media forms continue to emerge. The communication characteristics of electronic magazine multimedia and its interactive interface design make it stand out in many new media and be favored by readers. In the era of integrated media, multimedia also makes electronic magazines have the characteristics of integrated communication terminal, which is a typical representative of the development of integrated media. The multimedia nature of electronic magazines is mainly manifested in the text design of its audio-visual language. Electronic magazine text can not only contain video, audio, animation and other dynamic text forms, but also with pictures, text and other static media elements. Rich audio-visual feeling is one of the most important factors to attract readers of electronic magazines. Taking the audio-visual language design of electronic magazines as the research entrance, we can find the audio-visual performance characteristics of electronic magazines, so as to excavate the communication characteristics of electronic magazines. Enrich the current research on the art form of digital media. The audio-visual language design of electronic magazine is guided by the audio-visual language theory in film and television communication, combined with the characteristics of computer screen and the arrangement mode of traditional magazine, in the application of pictures and the design of page interactive navigation. Background music choice has formed its own communication mode, and achieved good audio-visual communication effect. The addition of audio-visual elements in electronic magazines has broken the linear communication mode of magazines dominated by text for a long time, and made the readers' senses return, but the multimedia nature of electronic magazines has also made it move towards the development mode of form more important than content. There is a hole in the content hidden in the gorgeous visual images. If the electronic magazine wants to go longer in the fierce media competition environment, it should also grasp the appropriateness of the use of audio-visual language.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G237.6
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