商务印书馆的出版文化遗产价值探析

发布时间：2019-05-23 22:06

【摘要】：本文从出版文化在当今时代彰显的重要价值延伸到出版文化遗产的保护和传承所具有的深远意义出发,以“百年老店”商务印书馆为研究对象,梳理回顾了它具有突出代表性和时代意义的出版文化遗产,并在此基础上,融合新时代的发展特征和出版业发展趋势探究其出版文化遗产在保护和传承策略上的有效路径。首先依次对出版文化和出版文化遗产,尤其是在价值影响层面进行基本概述,再通过论述商务印书馆诞生的内外界环境和它的出版活动对近代中国时期的政治、文化、教育所起到引领和推动而对其自身历史价值的塑造构成的影响,总结出商务印书馆在出版文化遗产保护和传承领域的优势地位。进而,根据已得出的出版文化遗产的分类和价值评定标准,从商务若干具有代表性的人物身上所体现的出版品格、铸就“商务品牌”的典型出版文化产品和内化于出版经营管理中的“商务理念”三个方面着手,对商务印书馆的出版文化遗产梳理探析。最后,在面临当今新媒体时代所带来的挑战与机遇背景下,归纳“商务老店”自觉将“商务品牌”的保护与传承融入新时期企业发展策略中的具体措施,在此基础上探究新时代下既符合“商务老店”的品牌定位和出版经营理念,又有助于打造体现时代发展需求的精神产品的发展策略,继续“激动潮流”。
[Abstract]:Starting from the important value of publishing culture in the present era and the far-reaching significance of the protection and inheritance of publishing cultural heritage, this paper takes the commercial printing library of "hundred years old shop" as the research object. This paper reviews its publishing cultural heritage, which has outstanding representativeness and significance of the times, and on this basis, combines the development characteristics of the new era and the development trend of the publishing industry to explore the effective path of the protection and inheritance strategy of its publishing cultural heritage. First of all, this paper gives a basic overview of publishing culture and publishing cultural heritage, especially at the level of value influence, and then discusses the internal and external environment of the birth of commercial printing house and its publishing activities to the politics and culture of modern China. Education plays a leading and promoting role in shaping its own historical value, and summarizes the dominant position of the commercial printing library in the field of the protection and inheritance of publishing cultural heritage. Furthermore, according to the classification and value evaluation criteria of publishing cultural heritage, the publishing character embodied in a number of representative figures in business, This paper probes into the publishing cultural heritage of the commercial printing library from three aspects: the typical publishing cultural products of the "business brand" and the "business concept" embodied in the publishing management. Finally, in the face of the challenges and opportunities brought by the new media era, this paper sums up the specific measures of "business old store" consciously integrating the protection and inheritance of "business brand" into the enterprise development strategy in the new period. On this basis, this paper probes into the brand orientation and publishing management concept of "old business store" in the new era, and helps to create the development strategy of spiritual products that reflect the development needs of the times, and continues to "excite the trend".
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G239.2

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