内蒙古旅游书籍设计研究

发布时间：2019-06-03 01:23

【摘要】：随着城市化进程的加快,社会大众消费观念的改变,使得很多休闲娱乐活动成为家庭开支的一部分。快节奏的城市生活,繁重的工作压力使得很多消费者选择旅游作为放松身心、充实生活的首选项目。这样无疑带来了旅游书籍的热销。纵观现有旅游书籍市场不难发现旅游书籍内容同质化严重、书籍种类单一、设计形式呆板、文字图片堆叠的设计风格比比皆是。千篇一律、千人一面的旅游书籍设计现象引起了学界和旅游业的广泛关注。内蒙古地区作为一个具有独特地域、人文、文化色彩的旅游大省,为旅游书籍的设计提供了多样的设计元素、广泛的旅游线路。如何改善旅游书籍现状,做到因地区、因民族、因文化等不同因素来设计各具地域特色的旅游书籍,真正抓住民族文化中的形式特点,设计“量体裁衣”的旅游书籍等等成为研究的主旨。本文以内蒙古地域文化资源和民族文化资源中的民族特点、地域文化、风土人情为中心,抓住地域文字的造型特点、造型图示语言的视觉传达、民族色彩的运用、先进技术在内蒙古旅游书籍设计中的使用,通过内蒙古旅游书籍的设计展现内蒙古原生状况的文化。针对不同的旅游读者,确定内蒙古旅游书籍的旅游信息内容。把趣味性、寓教于乐性、体验异域生活等等这些旅游者在旅游时的需求做为旅游书籍的主要诉求点。在旅游书籍设计诸要素中清晰的树立内蒙古旅游书籍的特征,在内蒙古旅游书籍的整体形态中注入内蒙古的情怀,达到形神兼备、完美统一。为了更准确的把握旅游书籍发展现状,笔者对现有旅游书籍市场进行研究取证,运用分类的方法找出旅游书籍不同类型各自的特点。并查阅各类旅游书籍和相关论文,力求材料充分,进行总结。采用类比的方法,分析蒙、藏少数民族地区旅游书籍设计,在都具有民族特色、地域特点、民俗风情的共同特点下,从旅游书籍的内容设立分析、视觉要素分析、优势和劣势对比中,寻找旅游书籍新的卖点,更好的满足旅游者的需求。通过设计实践在内蒙古旅游书籍中呈现地域特点、民族文化、民俗意蕴等文化内涵。开拓旅游书籍市场范围,研发内蒙古旅游书籍附加产品,推出内蒙古“快餐”旅游书籍。将先进的科学技术运用到内蒙古旅游书籍设计中,让设计缩短旅游书籍与读者之间的距离,满足读者旅游前、后对于内蒙古旅游书籍的多角度需求。使内蒙古旅游书籍更具亲和力。树立具有内蒙古特色的本土旅游书籍形象。
[Abstract]:With the acceleration of urbanization and the change of the concept of public consumption, many leisure and entertainment activities have become a part of household expenditure. Fast-paced urban life and heavy work pressure make many consumers choose to travel as the first choice to relax and enrich their lives. This has undoubtedly brought about a hot sale of tourism books. Throughout the existing tourism book market, it is not difficult to find that the content of tourism books is seriously homogeneous, the type of books is single, the design form is rigid, and the design style of text and picture stacking is everywhere. The phenomenon of tourism book design has aroused widespread concern in academic and tourism circles. As a tourism province with unique regional, humanistic and cultural colors, Inner Mongolia provides a variety of design elements and a wide range of tourism routes for the design of tourism books. How to improve the present situation of tourism books, so as to design tourism books with regional characteristics because of different factors such as region, nationality, culture and so on, and truly grasp the formal characteristics of national culture. The design of tailor-made tourism books and so on has become the main purpose of the study. This paper takes the national characteristics, regional culture and customs as the center of the regional cultural resources and national cultural resources in Inner Mongolia, grasps the modeling characteristics of the regional characters, the visual transmission of the modeling graphic language, and the application of the national color. The use of advanced technology in Inner Mongolia tourism book design shows the original culture of Inner Mongolia through the design of Inner Mongolia tourism books. According to different tourism readers, the tourism information content of Inner Mongolia tourism books is determined. The needs of tourists in tourism books are regarded as the main appeal points of tourism books, such as interest, teaching in pleasure, experience of foreign life and so on. In the design of tourism books, the characteristics of Inner Mongolia tourism books are clearly established, and the feelings of Inner Mongolia are injected into the overall form of Inner Mongolia tourism books, so as to achieve the combination of form and spirit and perfect unity. In order to grasp the present situation of the development of tourism books more accurately, the author studies the existing tourism book market to obtain evidence, and uses the method of classification to find out the characteristics of different types of tourism books. And consult all kinds of tourism books and related papers, and strive for adequate materials, summary. By means of analogy, this paper analyzes the design of tourism books in Mongolian and Tibetan minority areas. Under the common characteristics of national characteristics, regional characteristics and folk customs, the content of tourism books is analyzed and the visual elements are analyzed. In the comparison of advantages and disadvantages, looking for new selling points of tourism books can better meet the needs of tourists. Through the design practice, it presents the regional characteristics, national culture, folk custom implication and other cultural connotations in Inner Mongolia tourism books. Open up the scope of tourism books market, research and development of Inner Mongolia tourism books additional products, the launch of Inner Mongolia "fast food" tourism books. The advanced science and technology are applied to the design of Inner Mongolia tourism books, so that the design can shorten the distance between tourism books and readers, and meet the multi-angle demand for Inner Mongolia tourism books before and after tourism. Make Inner Mongolia tourism books more affinity. Set up the image of local tourism books with Inner Mongolia characteristics.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G232

【共引文献】