电子书产业链研究
发布时间：2019-06-10 07:55
【摘要】：进入21世纪以来,电子书得到迅速发展。什么是电子书?《新闻出版总署关于发展电子书产业的意见》中说：电子书是指将文字、图片、声音、影像等信息内容数字化的出版物。特地说明,本文中具体所指的是植入或下载数字化文字、图片、声音、影像等信息内容的集存储介质和显示终端于一体的手持阅读器。特别在最近三年,电子书市场飞速发展,极大改变了图书出版业的发展态势,在出版形态与方式上越来越多样化,电子图书与传统图书平分秋色。 本文从电子书的概念入手,简要概述电子书的定义、特点、其产业链的构成,以及目前电子书的发展状况。学界对于产业链的研究五花八门,本文根据刘富贵教授在《产业链分类研究》一文中的划分以及武汉大学信息管理学院的方卿在《产业链分类与出版产业链的类别归属》的分析,认同传统图书出版产业链的三种属性类型,并在此基础上推导出电子书的产业链。 以产业经济学中最基本的概念产业链为切入点,在对比传统图书与电子书出版流程的基础上,根据产业链的不同分类角度以及传统图书产业链的属性,分析传统的资源导向型和技术、生产、经营共同作用的综合主导型、上下游企业相互依赖型三种模式下,电子书产业链的继承和发展,并且具有哪些发展趋势。结合传播学的知识,分析目前电子书产业链整合存在的问题及原因。目前电子书产业链的上中下游三方势力相互牵制,在出 版传播中体现为内容、平台和硬件商三方的相互牵制。目前产业链的发展还未能形成良好运作模式。最后,笔者试着根据产业链的现实状况,结合自己的理解与期待,展望未来的电子书市场。
[Abstract]:Since the beginning of the 21 st century, e-books have been developed rapidly. What is an e-book? according to the General Administration of Press and publication on the development of the e-book industry, e-books refer to publications that digitize text, pictures, sounds, images, and other information. In particular, this paper refers to the implantation or download of digital text, pictures, sounds, images and other information content set storage medium and display terminal in one handheld reader. Especially in the last three years, the rapid development of e-book market has greatly changed the development trend of book publishing industry, and has become more and more diversified in publishing forms and ways. E-books and traditional books are neck and neck. Starting with the concept of e-book, this paper briefly summarizes the definition, characteristics, composition of its industrial chain and the development of e-book. There are a variety of academic studies on the industrial chain. According to the division of Professor Liu Fugui in the Classification of Industrial chain and the analysis of Fang Qing of the School of Information Management of Wuhan University in the Classification of Industrial chain and the Classification of Publishing Industry chain, this paper analyzes the classification of industrial chain and the classification of publishing industry chain. Identify with the three attribute types of the traditional book publishing industry chain, and deduce the e-book industrial chain on this basis. Taking the most basic conceptual industrial chain in industrial economics as the starting point, on the basis of comparing the traditional book publishing process with the e-book publishing process, according to the different classification angles of the industrial chain and the attributes of the traditional book industrial chain, This paper analyzes the inheritance and development of e-book industrial chain under the three modes of traditional resource-oriented and technology, production and management, and the interdependence of upstream and downstream enterprises, and what development trends are there? Combined with the knowledge of communication, this paper analyzes the problems and causes of the integration of e-book industry chain at present. At present, the upper, middle and lower reaches of the e-book industry chain contain each other, which is embodied in the content, platform and hardware merchants. At present, the development of the industrial chain has not yet formed a good mode of operation. Finally, the author tries to look forward to the future e-book market according to the reality of the industrial chain, combined with their own understanding and expectation.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G239.2-F
本文编号：2496300
[Abstract]:Since the beginning of the 21 st century, e-books have been developed rapidly. What is an e-book? according to the General Administration of Press and publication on the development of the e-book industry, e-books refer to publications that digitize text, pictures, sounds, images, and other information. In particular, this paper refers to the implantation or download of digital text, pictures, sounds, images and other information content set storage medium and display terminal in one handheld reader. Especially in the last three years, the rapid development of e-book market has greatly changed the development trend of book publishing industry, and has become more and more diversified in publishing forms and ways. E-books and traditional books are neck and neck. Starting with the concept of e-book, this paper briefly summarizes the definition, characteristics, composition of its industrial chain and the development of e-book. There are a variety of academic studies on the industrial chain. According to the division of Professor Liu Fugui in the Classification of Industrial chain and the analysis of Fang Qing of the School of Information Management of Wuhan University in the Classification of Industrial chain and the Classification of Publishing Industry chain, this paper analyzes the classification of industrial chain and the classification of publishing industry chain. Identify with the three attribute types of the traditional book publishing industry chain, and deduce the e-book industrial chain on this basis. Taking the most basic conceptual industrial chain in industrial economics as the starting point, on the basis of comparing the traditional book publishing process with the e-book publishing process, according to the different classification angles of the industrial chain and the attributes of the traditional book industrial chain, This paper analyzes the inheritance and development of e-book industrial chain under the three modes of traditional resource-oriented and technology, production and management, and the interdependence of upstream and downstream enterprises, and what development trends are there? Combined with the knowledge of communication, this paper analyzes the problems and causes of the integration of e-book industry chain at present. At present, the upper, middle and lower reaches of the e-book industry chain contain each other, which is embodied in the content, platform and hardware merchants. At present, the development of the industrial chain has not yet formed a good mode of operation. Finally, the author tries to look forward to the future e-book market according to the reality of the industrial chain, combined with their own understanding and expectation.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：G239.2-F
【引证文献】
相关硕士学位论文 前1条
1 张志敏;转企改制下的大学出版社面临的机遇与困境[D];重庆大学;2012年
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