中国老年期刊当前发展趋势与困境研究
发布时间：2019-06-10 15:30
【摘要】：老年期刊,作为纷繁复杂的期刊类别的一种,在中国已经有三十多年的发展历史。在发展过程中,中国的老年期刊随着不同时期国家老龄政策的调整和期刊市场的变化而不断完善。时至今日,中国的老年期刊已经形成了比较稳定的期刊风格,吸引了一部分有着共同阅读习惯的老年读者。2016年国家在“中国老龄事业发展的十三五计划纲要”中明确提出要大力发展老年人的精神文化生活,尤其是在繁荣老年文化上,注重给予老年人更多精神关怀。此外,我国的老龄人口,尤其是60岁及65岁的老龄人口占总人口的比例逐年提升,老年人口逐渐呈现出低老龄的趋势。无论是国家对老龄事业发展的重视,还是人口老龄化的趋势,都为中国的老年期刊发展提供了广阔的发展空间,不仅使老年期刊获得政策支持和稳定的受众群体保障,也使老年期刊相关的产业得到进一步发展,为我国的老年期刊品牌化发展和产业化发展奠定了坚实基础。此外,在新兴媒体蓬勃发展的背景下,纸质期刊市场低迷发展,数字出版和互联网媒体抢占了老年期刊的大部分受众,老年期刊也难以逃离改革的命运。中国的老年群体网民数量逐年增长,老年期刊利用互联网实现自身发展将成为大势所趋。中国的大部分老年期刊目前仍然由各省的老干部局主管,很难完全融入期刊市场,更难以抵御来自期刊市场的竞争。纵观整个国内期刊市场,出现了“刊刊一面”的趋势,老年期刊虽种类多,但内容雷同。与国外的老年期刊相比较,国内的老年期刊在受众细分、品牌管理以及多媒体利用等方面仍处于劣势,这也成为中国老年期刊日后不断发展和完善的关键。本研究首先对老年期刊的概念进行说明和界定,列举了我国目前在刊发行的老年期刊并对其进行分类;在此基础上从政策背景和人文背景两个方面对我国的老年期刊发展进行分析,总结出各个阶段我国老年期刊的发展特点及目前的若干发展趋势;通过对发展趋势的梳理与总结发现目前中国老年期刊发展遇到的困境,并对困境进行分析;最后借鉴英国与美国发行量最大的两本老年期刊的发展经验,提出有助于我国老年期刊克服发展中所遇困境的若干措施。
[Abstract]:As a kind of complicated periodical category, geriatric journals have a history of more than 30 years in China. In the process of development, the elderly periodicals in China are constantly improved with the adjustment of the national aging policy and the change of the periodical market in different periods. Up to now, Chinese journals for the elderly have formed a relatively stable periodical style. It has attracted some elderly readers with common reading habits. In 2016, the state explicitly proposed in the outline of the 13th five-year Plan for the Development of the cause of the elderly in China to vigorously develop the spiritual and cultural life of the elderly, especially in the prosperity of the elderly culture. Pay attention to giving more spiritual care to the elderly. In addition, the proportion of the elderly population, especially the 60-year-old and 65-year-old population, in the total population is increasing year by year, and the elderly population is gradually showing a trend of low old age. Whether the state attaches importance to the development of the cause of the elderly, or the trend of the aging of the population, it provides a broad space for the development of the elderly periodicals in China, and not only enables the journals to obtain policy support and stable audience protection. It also makes the related industries of the elderly periodicals further developed, and lays a solid foundation for the brand development and industrialization development of the elderly periodicals in our country. In addition, under the background of the vigorous development of the emerging media, the paper periodical market is in the doldrums, digital publishing and Internet media seize most of the audience of the elderly periodical, and it is difficult for the elderly periodical to escape the fate of the reform. The number of Internet users of the elderly group in China is increasing year by year, and it will become the general trend for the elderly journals to use the Internet to realize their own development. Most of China's geriatric journals are still headed by provincial departments, making it difficult to fully integrate into the periodical market and resist competition from the periodical market. Throughout the domestic periodical market, there is a trend of "one side of the journal". Although there are many kinds of journals for the elderly, the contents are the same. Compared with foreign journals for the elderly, domestic journals for the elderly are still at a disadvantage in terms of audience segmentation, brand management and multimedia utilization, which has become the key to the continuous development and improvement of Chinese journals for the elderly in the future. First of all, this study explains and defines the concept of elderly journals, enumerates and classifies the elderly journals issued in our country at present. On this basis, this paper analyzes the development of elderly periodicals in China from two aspects of policy background and humanistic background, and summarizes the development characteristics and some current development trends of elderly periodicals in China at each stage. Through combing and summing up the development trend, this paper finds out the difficulties encountered in the development of Chinese elderly periodicals at present, and analyzes the difficulties. Finally, based on the development experience of the two elderly journals with the largest circulation in the United Kingdom and the United States, this paper puts forward some measures to help the elderly periodicals in China overcome the difficulties encountered in their development.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G237.5
本文编号：2496551
[Abstract]:As a kind of complicated periodical category, geriatric journals have a history of more than 30 years in China. In the process of development, the elderly periodicals in China are constantly improved with the adjustment of the national aging policy and the change of the periodical market in different periods. Up to now, Chinese journals for the elderly have formed a relatively stable periodical style. It has attracted some elderly readers with common reading habits. In 2016, the state explicitly proposed in the outline of the 13th five-year Plan for the Development of the cause of the elderly in China to vigorously develop the spiritual and cultural life of the elderly, especially in the prosperity of the elderly culture. Pay attention to giving more spiritual care to the elderly. In addition, the proportion of the elderly population, especially the 60-year-old and 65-year-old population, in the total population is increasing year by year, and the elderly population is gradually showing a trend of low old age. Whether the state attaches importance to the development of the cause of the elderly, or the trend of the aging of the population, it provides a broad space for the development of the elderly periodicals in China, and not only enables the journals to obtain policy support and stable audience protection. It also makes the related industries of the elderly periodicals further developed, and lays a solid foundation for the brand development and industrialization development of the elderly periodicals in our country. In addition, under the background of the vigorous development of the emerging media, the paper periodical market is in the doldrums, digital publishing and Internet media seize most of the audience of the elderly periodical, and it is difficult for the elderly periodical to escape the fate of the reform. The number of Internet users of the elderly group in China is increasing year by year, and it will become the general trend for the elderly journals to use the Internet to realize their own development. Most of China's geriatric journals are still headed by provincial departments, making it difficult to fully integrate into the periodical market and resist competition from the periodical market. Throughout the domestic periodical market, there is a trend of "one side of the journal". Although there are many kinds of journals for the elderly, the contents are the same. Compared with foreign journals for the elderly, domestic journals for the elderly are still at a disadvantage in terms of audience segmentation, brand management and multimedia utilization, which has become the key to the continuous development and improvement of Chinese journals for the elderly in the future. First of all, this study explains and defines the concept of elderly journals, enumerates and classifies the elderly journals issued in our country at present. On this basis, this paper analyzes the development of elderly periodicals in China from two aspects of policy background and humanistic background, and summarizes the development characteristics and some current development trends of elderly periodicals in China at each stage. Through combing and summing up the development trend, this paper finds out the difficulties encountered in the development of Chinese elderly periodicals at present, and analyzes the difficulties. Finally, based on the development experience of the two elderly journals with the largest circulation in the United Kingdom and the United States, this paper puts forward some measures to help the elderly periodicals in China overcome the difficulties encountered in their development.
【学位授予单位】：辽宁大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G237.5
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