《博览群书》办刊特色研究

发布时间：2019-06-12 08:15

【摘要】：《博览群书》是一本综合性读书指导刊物。1985年创刊，光明日报社主办。旨在引导广大城乡青年读书学习，推动振兴中华读书活动的深入开展。创办27年来，坚持向读者推荐好书。现已成为在思想界学术界颇具影响力的、以学术性见长的书评月刊。自20世纪80年代开始，读书类杂志起起落落，迄今只有包括《博览群书》在内的很少的一部分生存了下来。笔者希望对《博览群书》的研究能为读书类杂志的发展壮大起到积极作用，进而营造全民读书的良好氛围。本文从《博览群书》的创办历程、刊物定位、办刊宗旨和办刊优势入手进行分析，然后通过内容、形式、活动策划以及办刊理念几个方面探寻《博览群书》不同于其他期刊的办刊特色，接着对本刊作者和受众的身份信息进行量化研究分析。之后运用传播学中“议程设置”理论、“意见领袖”理论、“可信性效果”和“把关人”几个理论对本刊进行解读。最后分析《博览群书》杂志在当下社会大环境中发展面临的挑战并尝试为《博览群书》今后的发展壮大提出一些思考和见解。通过研究笔者认为，《博览群书》之所以能够保持长青并引起广泛影响是因为它找准了立足点、满足了受众的需求并且有一支高素质的作者队伍。它提醒其他刊物在摸准受众的需求并保证刊物质量的同时要办出自己的特色，，三者缺一不可。笔者希望通过对本刊的研究能够为《博览群书》杂志更好地发展提供思路，为我国读书类刊物的创办与发展提供启示。
[Abstract]:Extensive Reading Group Book is a comprehensive reading guide publication. Founded in 1985 and sponsored by Guangming Daily. In order to guide the vast number of urban and rural youth reading and learning, promote the revitalization of China's reading activities in-depth development. In the past 27 years, I have insisted on recommending good books to readers. It has become an influential monthly book review in the academic circle of thought. Since the 1980 s, reading magazines have gone up and down, and so far only a small number of them, including extensive reading, have survived. The author hopes that the study of "extensive reading group books" can play a positive role in the development and growth of reading magazines, and then create a good atmosphere for the whole people to read books. This paper analyzes the establishment course, publication orientation, purpose and advantages of "extensive reading group book", and then explores the characteristics of "extensive reading group book" which is different from other periodicals from the aspects of content, form, activity planning and running idea, and then makes quantitative research and analysis on the identity information of the author and audience of this journal. Then we use the theory of "agenda setting", "opinion leader" theory, "credibility effect" and "gatekeeper" in communication to interpret this magazine. Finally, this paper analyzes the challenges faced by the magazine in the current social environment and tries to put forward some thoughts and opinions for the development and growth of the extensive reading group in the future. Through the study, the author believes that the reason why "extensive Reading Group Book" can keep green and cause extensive influence is that it finds a foothold, meets the needs of the audience and has a team of high-quality authors. It reminds other publications to meet the needs of the audience and ensure the quality of the publication at the same time to do their own characteristics, one of the three is indispensable. The author hopes that through the study of this magazine, it can provide ideas for the better development of the magazine, and provide enlightenment for the establishment and development of reading publications in China.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G237.5

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