中国印客研究（2005-2009）
发布时间：2019-06-27 15:21
【摘要】： 印客作为快印技术和成熟的互联网应用技术结合产生的印刷出版新模式,在2005年底进入中国,并经过了本土化过程之后,形成了具有鲜明特色的印制模式——中国印客。中国印客在2005年到2009年短短的四年时间里,经历了快速发展、转变、停滞三个阶段,最后将重心转向了个性化产品领域。 在中国印客的发展过程中出现了小众化、网络化、个性化、去出版化四个明显的特征。小众化是它与传统出版领域相比,由于不同印刷模式带来的生存基础上的本质区别;网络化作为两者在运作形式上的不同,使印制体系更加扁平;印客采用自主化的编辑设计,极大的展现了它个性化的吸引力,同时也带来了编辑角色的转变;在印客发展过程中出现的去出版化特征,带来的偏离其原先追求的出版内涵意义的改变,使中国印客出现了边缘化的倾向。中国印客的实质是社会个人空间和公共空间产生越来越多的融合之后,激发了作为公众的大众的自我表达欲求,而信息时代的到来又使大众对信息和信息传播渠道产生了更大的依赖性,中国印客成为了一个被选择的新的传播渠道,但在将重心转向个性化之后产生的内在矛盾使其遭遇发展困境。自我表达在网络空间中得到一定程度的释放之后,走向更具吸引力的纸质载体是必然的结果,这一进程也对出版印刷甚至社会群体和文化的大众化产生了一定影响。印客与传统出版在模式和市场上的互补性,将会使两者在长时间内共存,并产生在运作模式和特定出版领域内走向融合的趋势,对传统印刷出版如何突破瓶颈期,印客能够带来可行的借鉴意义。 中国印客是一种社会文化现象、经济现象,也是一种传播现象,印客的出现与发展演变反映出的社会状况与问题,及对相关行业及群体的影响尚待进一步研究。
[Abstract]:The printing and publishing model, which is produced by the combination of the printing technology and the mature Internet application technology, entered China at the end of 2005, and after the localization process, the printing mode with distinct characteristics was formed. In the short four-year period from 2005 to 2009, the Chinese printer experienced the three stages of rapid development, transformation and stagnation, and finally turned the center of gravity into the personalized product field. In the course of the development of Chinese printing, there are four obvious problems in the development of Chinese printing and printing, network, individuation and publishing. The small-mode is the essential difference on the basis of the existence of different printing modes as compared with the traditional publishing field; the network is the difference of the two in the form of operation, so that the printing system is more flat; and the printing system is made up of self-determination. The design of the series greatly shows the appeal of its individuation, and also brings about the transformation of the editor's character. The essence of Chinese printing is that after more and more integration of the social individual space and the public space, the self-expression of the general public is stimulated, and the arrival of the information age has made the public more powerful to the information and information transmission channel. On the other hand, Chinese printing has become a new channel of communication, but the inherent contradictions arising from the turning of the center of gravity into the individuation make it happen. After the release of self-expression in cyberspace, the more attractive paper carrier is the inevitable result, and this process also produces the popularization of the publishing and printing and even the social group and culture. As a result, the complementarity between the printing and the traditional publishing in the mode and the market will make the two co-exist in a long time, and produce the trend of the integration in the operation mode and the specific publishing area. How to break the bottle-neck period for the traditional printing and publishing can bring a feasible loan The Chinese printing is a kind of social and cultural phenomenon and economic phenomenon. It is also a kind of communication phenomenon. The emergence and development of the printing guest reflect the social situation and the problems, and the influence on the relevant industries and groups
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G239.2;F426.84
[Abstract]:The printing and publishing model, which is produced by the combination of the printing technology and the mature Internet application technology, entered China at the end of 2005, and after the localization process, the printing mode with distinct characteristics was formed. In the short four-year period from 2005 to 2009, the Chinese printer experienced the three stages of rapid development, transformation and stagnation, and finally turned the center of gravity into the personalized product field. In the course of the development of Chinese printing, there are four obvious problems in the development of Chinese printing and printing, network, individuation and publishing. The small-mode is the essential difference on the basis of the existence of different printing modes as compared with the traditional publishing field; the network is the difference of the two in the form of operation, so that the printing system is more flat; and the printing system is made up of self-determination. The design of the series greatly shows the appeal of its individuation, and also brings about the transformation of the editor's character. The essence of Chinese printing is that after more and more integration of the social individual space and the public space, the self-expression of the general public is stimulated, and the arrival of the information age has made the public more powerful to the information and information transmission channel. On the other hand, Chinese printing has become a new channel of communication, but the inherent contradictions arising from the turning of the center of gravity into the individuation make it happen. After the release of self-expression in cyberspace, the more attractive paper carrier is the inevitable result, and this process also produces the popularization of the publishing and printing and even the social group and culture. As a result, the complementarity between the printing and the traditional publishing in the mode and the market will make the two co-exist in a long time, and produce the trend of the integration in the operation mode and the specific publishing area. How to break the bottle-neck period for the traditional printing and publishing can bring a feasible loan The Chinese printing is a kind of social and cultural phenomenon and economic phenomenon. It is also a kind of communication phenomenon. The emergence and development of the printing guest reflect the social situation and the problems, and the influence on the relevant industries and groups
【学位授予单位】：河南大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G239.2;F426.84
【参考文献】
相关期刊论文 前10条
1 冰蓝;;30元为你出本书——“印客网”上生意忙[J];北京纪事;2007年06期
2 海飞;;关于中国出版产业全行业企业化的若干思考[J];编辑之友;2009年08期
3 赏书;海怡;;传统出版与网络出版的关系及其走势[J];今传媒;2007年01期
4 张f，
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