美国总统选战中的公关趣事

发布时间：2018-03-22 10:19

本文选题：克利夫兰　切入点：公关危机　出处：《国际公关》2016年02期 　论文类型：期刊论文

【摘要】：正从历史上美国总统的选举中,我们能够看到跌宕起伏的政坛风云,更能够观察到生动的公共关系案例克利夫兰从私生子的公关危机中侥幸突围克利夫兰(stephen Grover Cleveland)是美国第22和第24任总统,他是美国历史上第一位分任两届总统的人,在反腐败、反政党分赃等方面作了突出贡献,被人们夸赞独立且诚实。在他第一次参加总统竞选时,民主党就已经把他的好名声当成可能帮助本党胜选的优良资产。克利夫兰本人也是这么认为,而且他的竞选团队还抓住了竞选对手、共和党候选人布莱恩
[Abstract]:In the history of presidential elections in the United States, we can see the ups and downs of the political scene. It can be observed that a vivid public relations case, Cleveland narrowly escaped from its illegitimate son's public relations crisis, was the 22nd and 24th president of the United States, and he was the first two-term president in the history of the United States to fight corruption. Anti-party partitioning has made outstanding contributions, and has been praised for independence and honesty. When he first ran for president, Democrats already see his good reputation as a good asset that could help their party win the election. So does Cleveland, and his campaign has caught up with his opponent, Republican candidate Brian
【作者单位】：华北电力大学;
【分类号】：D771.2

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