伊朗国家形象实证研究

发布时间：2018-01-10 04:17

本文关键词：伊朗国家形象实证研究　出处：《山西师范大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着全球化进程的推进，国际社会的相互交往日益密切。国家形象作为一个国家极为重要的无形资产，是国家软实力的重要表现形式。正面的国家形象有助于一国获取国际信任，增进国际合作，为其和平发展创造良好的外部环境，有助于国内外战略目标的实现，意味着更高的可信度和更大的发言权，有利于提高一国民众的民族自信心和凝聚力。各国顺应时代发展潮流，越来越重视国家形象的塑造与优化。国家形象的研究在国内是一个新兴的课题，缘起于上世纪90年代中后期，国家形象包括三种状态：国家的实际形象、国家的媒介形象、民众的认知形象。本论文旨在基于相关理论研宄基础上，结合社会调查，分析当代伊朗在中国的国家形象。运用传媒社会学理论，采用内容分析法，分析中国主流媒体构建的伊朗国家形象；懫用问卷调查法，调查中国民众心目中的伊朗国家形象；并辅以观察法，分析中国网民眼中的伊朗国家形象。通过对所得数据进行统计分析，分析形成这种国家形象的原因，并对国家形象形成的硬件基础，即国家的客观存在（一国的经济、政治、文化等方面)进行较全面的研宄与探讨。当今的伊朗因其核问题、石油问题等广受国际舆论的关注。在西方媒体的报道里，伊朗是一个压抑、封闭、极端、恐怖的国度，是流氓国家、邪恶轴心。通过对伊朗国家形象的调查分析之后，本文认为，，西方国家和媒体对伊朗的报道是从自身的利益出发的，西方国家媒体在报道伊朗这个与其意识形态差异较大的国度时，存在偏差和误导。就像“被妖魔化的中国”一样存在“被妖魔化的伊朗”，即存在对伊朗国家形象的“误读”和“歪曲”。本文共分为五个部分：第一部分，阐明本文研究的目的和意义，介绍国内外与国家形象研究相关的理论成果，并说明本文的研究理论视角；第二部分，阐释了本文的研宄方法和思路，并提出了研宄假设；第三、四部分通过对调查所得数据的描述和分析，总结出伊朗在中国的国家形象；第五部分，得出结论，并对假设进行验证，继而根据结论，结合中国实际提出有针对性的建议，为优化中国国家形象提供参考。
[Abstract]:With the advancement of the globalization process, the international community contacts with each other more and more closely. The national image is an important intangible asset of a country. A positive national image can help a country to gain international trust, enhance international cooperation, create a good external environment for its peaceful development, and contribute to the realization of strategic goals at home and abroad. It means higher credibility and greater voice, which is conducive to enhancing the national self-confidence and cohesion of the people of a country, and all countries conform to the trend of development of the times. More and more attention has been paid to the shaping and optimization of national image. The study of national image is a new topic in China. Since the middle and late period of -10s, the national image includes three states: the actual image of the country. The media image of the country and the cognitive image of the people. The purpose of this paper is to analyze the national image of contemporary Iran in China on the basis of relevant theoretical research and social investigation, using the theory of media sociology and content analysis. Analyze the Iranian national image constructed by the mainstream media in China; To investigate the Iranian national image in the eyes of the Chinese people by means of questionnaire survey; And with the observation method to analyze the national image of Iran in the eyes of Chinese netizens. Through the statistical analysis of the data, this paper analyzes the reasons for the formation of this national image, and the hardware basis for the formation of the national image. That is, the objective existence of a country (economic, political, cultural and other aspects) to conduct a more comprehensive study and discussion. Nowadays, Iran is concerned by international public opinion for its nuclear issue, oil issue and so on. In western media reports, Iran is a repressive, closed, extreme, terrorist country and a rogue country. The axis of evil. Through the investigation and analysis of the image of Iran, this paper believes that the Western countries and the media report on Iran from their own interests. Western media reports that Iran, a country with a large ideological difference, is biased and misleading. Just like "demonized China", there is "demonized Iran". That is, the existence of Iran's national image of the "misreading" and "distortion." This paper is divided into five parts: the first part clarifies the purpose and significance of this study, introduces the domestic and foreign theoretical achievements related to the study of national image, and explains the theoretical perspective of this study; In the second part, the research methods and ideas are explained, and the research hypotheses are put forward. The third and fourth parts summarize the national image of Iran in China through the description and analysis of the data obtained from the survey. Part 5th draws a conclusion and verifies the hypothesis, then according to the conclusion, combined with the actual situation in China, puts forward targeted suggestions to provide a reference for optimizing China's national image.
【学位授予单位】：山西师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D837.3

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