西方公共外交传播方式及其启示

发布时间：2018-03-03 07:29

本文选题：公共外交　切入点：传播方式　出处：《理论探索》2014年02期 　论文类型：期刊论文

【摘要】：西方公共外交是政府"大外交"格局的重要组成部分,主要有人际传播、组织传播、大众传播等传播方式。西方公共外交的传播方式培育了强大的思想智库,传播了西方价值观,适应了地缘安全需求,确立了西方文化的比较优势,提升了国家软实力。但其单边主义的总体外交、说教式的单项信息传播方式以及文化霸权语境在一定程度上限制了公共外交的传播效果。西方公共外交传播方式对当今中国公共外交有着重要启示:坚持防御性公共外交传播模式,准确把握政府角色;运用双向传播或多向传播的对话传播方式,转变话语体系;营造多元化公共外交传播主体格局,培育智库、市民社会以及非政府组织;加强公共外交传播平台建设,开展国际教育与文化交流;创新公共外交传播手段,抢占大众媒体舆论阵地。
[Abstract]:Western public diplomacy is an important part of the government's "big diplomacy" pattern. It mainly includes interpersonal communication, organizational communication, mass communication and so on. It has spread western values, adapted to the needs of geo-security, established the comparative advantage of western culture, enhanced the soft power of the country, but its overall diplomacy of unilateralism, The monomial dissemination of information and the cultural hegemonic context restrict the communication effect of public diplomacy to a certain extent. The western public diplomacy communication mode has important enlightenment to China's public diplomacy nowadays: insisting on the defensive nature. The mode of communication of public diplomacy, To accurately grasp the role of government; to change the discourse system by means of two-way communication or multi-directional communication; to build a pluralistic pattern of public diplomacy communication subject; to cultivate think tanks, civil society and non-governmental organizations; To strengthen the construction of public diplomacy communication platform, to carry out international education and cultural exchange, to innovate the means of public diplomacy communication, and to seize the position of public opinion in the mass media.
【作者单位】：郑州航空工业管理学院;
【基金】：国家社会科学基金项目(10CZZ013),负责人陈文新郑州航空工业管理学院青年科研基金项目(2012162001),负责人尹朝晖
【分类号】：D80

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