CNN对华报道与中国的国家形象建构

发布时间：2018-04-28 10:24

本文选题：CNN + 西方媒体　；参考：《中共中央党校》2014年硕士论文

【摘要】：国家形象是近年来较热的话题之一。作为构建国家形象的主要渠道，大众传媒在国际关系中的重要性开始凸显。随着信息技术的发展，越来越多的国家开始重视媒体在构建国家形象中的作用。在全球的传媒体系中，CNN具有绝对的优势地位，通过其发达的传播网络和技术，成为影响国际公众对外认知及塑造他国形象的最重要媒介。中国的国家形象经历了两个阶段的发展。2008年以前，基本以负面形象为主，长期以来，由于意识形态和价值观等因素，西方媒体对中国一直存在偏见。尤其在政治领域，对华报道存在歪曲“丑化”中国的做法。2008年以后，国家形象有了新的变化，对中国而言，这五年是充满重大机遇和挑战的几年，中国的综合国力迈上新的台阶，但国家形象建设仍然面临新的挑战。本文以2008-2012年CNN对华报道为研究对象，通过定量分析、定性分析及相关案例研究等一系列研究方法，同时结合传播学、国际关系等跨学科研究，针对CNN对华报道的内容、倾向、报道策略等进行深入研究，旨在探索西方媒体对华报道和中国国家形象之间的关系。 CNN是构建中国国家形象最重要的传媒之一，中国舆论界对CNN一直持批判的态度，，CNN对华报道中存在“妖魔化”中国的现象。但同时，对华报道也有部分符合传媒准则、中立客观的新闻，中国的国家形象在这一时期更为复杂和多样性。本文通过对CNN对华报道的研究和对华报道的策略及影响因素的了解，从而为西方媒体与中国形象的研究提供借鉴,并希望探索出一条构筑中国形象的良好道路。
[Abstract]:National image is one of the hot topics in recent years. As the main channel to construct national image, the importance of mass media in international relations began to highlight. With the development of information technology, more and more countries begin to attach importance to the role of media in the construction of national image. CNN has an absolute advantage in the global media system. Through its developed communication network and technology, CNN has become the most important medium to influence the international public's external cognition and shape the image of other countries. China's national image has undergone two stages of development. Before 2008, the main negative image, for a long time, due to ideology and values and other factors, Western media have been biased against China. Especially in the political field, there is a practice of distorting "uglification" of China in the reporting of China. Since 2008, the national image has undergone new changes. For China, these five years have been full of major opportunities and challenges. China's comprehensive national strength has reached a new level, but the national image construction is still facing new challenges. This paper takes the CNN report on China from 2008 to 2012 as the research object, through a series of research methods, such as quantitative analysis, qualitative analysis and relevant case studies, combining with the interdisciplinary research of communication and international relations, aiming at the content and tendency of CNN's report on China. The purpose of this study is to explore the relationship between Western media reports on China and China's national image. CNN is one of the most important media to construct China's national image. Chinese public opinion has been critical of CNN. But at the same time, China's national image is more complicated and diverse in this period, which is also partly in line with the media standards, neutral and objective news. Based on the study of CNN's report on China and its strategies and influencing factors, this paper provides a reference for the study of western media and Chinese image, and hopes to explore a good way to construct the image of China.
【学位授予单位】：中共中央党校
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G206;D820

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