国家营销视角下的中国外交战略分析

发布时间：2018-10-24 06:14

【摘要】：中国处于国内体制改革和外交战略转型的双重机遇期,在对外交往中需要在经济实力和实际影响力之间进行有效的相互转化,以实现国家利益。国家营销理论对国家战略的规划定位、体系设计与实施手段的分析框架,尤其是其对战略实施阶段的多元营销手段,可以用来分析中国外交战略的制定与实施。国家营销视野下的外交战略分析框架包括三个部分:国家战略定位和道路选择、外交战略体系设计、外交战略实施。中国外交首先要在国际体系层面找准国家定位,在国内层面找准政策定位,在外交路线上做出明确选择。中国逐渐将经济外交列为核心外交政策,辅之以公共外交、文化外交等政策手段,围绕"实力与权力之间的有效转化"这一核心议题,在宏观、中观和微观等层面进行外交布局。中国在价值塑造、市场细分、促销渠道等外交战略实施方面还有很大发展空间。
[Abstract]:China is in the dual opportunity period of domestic system reform and diplomatic strategic transformation. It is necessary to transform effectively between economic strength and actual influence in foreign exchanges in order to realize national interests. The national marketing theory can be used to analyze the formulation and implementation of China's diplomatic strategy. The analysis framework of diplomatic strategy from the perspective of national marketing includes three parts: national strategic positioning and road selection, design of diplomatic strategic system and implementation of diplomatic strategy. China's diplomacy must first find the right national position at the international system level, the right policy position at the domestic level, and make a clear choice on the diplomatic route. China has gradually made economic diplomacy a core foreign policy, supplemented by public diplomacy, cultural diplomacy, and other policy means, focusing on the core issue of "effective transformation between power and power." The medium-level and micro-level diplomatic layout. China still has much room for development in the implementation of diplomatic strategies such as value building, market segmentation and sales promotion channels.
【作者单位】：对外经济贸易大学国际关系学院;对外经济贸易大学经济外交研究中心;
【基金】：教育部人文社会科学基金资助项目(项目编号:12YJCGJW012)的阶段性成果
【分类号】：D820

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