甘肃省文化产业发展集团投资策略研究

发布时间：2018-01-18 13:30

  本文关键词：甘肃省文化产业发展集团投资策略研究　出处：《兰州大学》2017年硕士论文　论文类型：学位论文

  更多相关文章： 产业发展 文化产业 投资策略

【摘要】：文化产业在我国已进入快速发展阶段,在文化大繁荣大发展的背景之下,甘肃省成立了省级文化产业投融资平台,即本文研究对象甘肃省文化产业发展集团。该集团成立以后,依托“一带一路”战略背景,以华夏文明传承创新区建设为契机,深入推进文化金融、文博会展、文化产权交易、影视戏剧、文化创意孵化“五大平台”构建与发展,取得了显著的成绩。从该集团各项财务指标看,公司现金充足,有较强的偿债能力。但该集团成立之初,未能按照甘肃省委省政府批复的组建方案完成对省直文化企业的股权划转,导致集团资产规模小、投资能力差、资产负债率偏低、抵御风险能力弱等问题。致使其营业收入水平较低,盈利能力一般,未能有效放大国有资本,发挥杠杆作用吸引外部投资参与建设甘肃省文化产业项目。本文从甘肃省文化产业发展集团的现状入手,综合运用财务分析、项目评估及夹层投资等理论,通过对实际项目进行调查和分析,提出投资建议方案,为公司决策者提供必要的、有价值的参考信息。同时,针对该集团资产规模小、投资能力差等问题,提出投资策略选择和实施保障。为该集团今后发展和投资决策提供了有效的理论支撑。
[Abstract]:Cultural industry has entered a rapid development stage in China. Under the background of cultural prosperity and great development, Gansu Province has established a provincial cultural industry investment and financing platform. After the establishment of this group, relying on the strategic background of "Belt and Road", taking the construction of the Chinese civilization inheritance and innovation zone as the opportunity, the cultural finance, cultural exhibition and exhibition will be promoted deeply. The construction and development of the "five platforms" of cultural property right transaction, film and television drama, culture and creativity hatching have made remarkable achievements. From the various financial indicators of the group, the company has sufficient cash. However, at the beginning of its establishment, the group failed to complete the transfer of equity to the provincial direct cultural enterprises according to the establishment plan approved by the provincial party committee and provincial government, which led to the small scale of assets and poor investment capacity of the group. The ratio of assets and liabilities is on the low side, and the ability to resist risks is weak. As a result, the level of operating income is low, the profitability is general, and the state-owned capital can not be effectively enlarged. This paper starts with the present situation of Gansu Cultural Industry Development Group, and comprehensively applies the theories of financial analysis, project evaluation and mezzanine investment. Through the investigation and analysis of the actual project, the paper puts forward the investment proposal scheme, and provides the necessary and valuable reference information for the decision-makers of the company. At the same time, aiming at the problems such as the small scale of the group's assets and the poor investment capacity, etc. The investment strategy selection and implementation guarantee are put forward, which provides an effective theoretical support for the future development and investment decision of the group.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G124;F275
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本文编号：1441175