中国与“一带一路”国家核心文化产品贸易持续改进路径选择

发布时间：2018-01-20 17:59

本文关键词： “一带一路” 核心文化产品贸易文化距离文化亲近　出处：《江苏社会科学》2017年05期 　论文类型：期刊论文

【摘要】：本文选用1995-2014年中国对"一带一路"沿线32个国家的核心文化产品出口数据,借助Hofstede的国家文化维度指数并结合前人的方法构建两种文化距离变量,从总体和分类的核心文化产品角度检验文化距离对文化产品贸易的影响。研究表明:对于总核心文化产品、分类的印刷品和视觉艺术,由于在一定文化距离范围内,多样化产品增加需求;超出一定范围,交易成本减少需求,因而文化距离与文化产品贸易呈非线性关系。由此引申出路径选择:我国应打造特色品牌文化产品并加大对处于文化距离最优值左侧国家的文化产品出口;通过个体自媒体传播中国文化来努力缩小与处于文化距离最优值右侧国家的文化差异。
[Abstract]:This paper selects the export data of China's core cultural products from 1995 to 2014 to 32 countries along the "Belt and Road" route. With the help of Hofstede's national cultural dimension index and combined with previous methods to construct two cultural distance variables. The effects of cultural distance on the trade of cultural products are examined from the perspective of overall and classified core cultural products. The study shows that: for general core cultural products, classified print and visual arts. As a result of certain cultural distance range, the diversification product increases the demand; Beyond a certain range, transaction costs reduce demand. As a result, cultural distance and cultural product trade show nonlinear relationship, which leads to the path choice: our country should build special brand cultural products and increase the export of cultural products to the countries on the left of the best value of cultural distance; Through the individual self-media transmission of Chinese culture to reduce the cultural differences with the right side of the cultural distance.
【作者单位】：南京农业大学人文与社会发展学院;南京农业大学经济管理学院;
【分类号】：G114
【正文快照】： 一、引言2013年9月和10月,习近平总书记出访中亚和东南亚国家时先后提出了共建“丝绸之路经济带”和“21世纪海上丝绸之路”(以下简称“一带一路”)的重大倡议;2017年1月,我国又提出《关于实施中华优秀传统文化传承发展工程的意见》,提到加强“一带一路”沿线国家文化交流合作

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