杭州文广集团在旅游城市国际化中的实践探索

发布时间：2018-02-07 10:22

本文关键词： 杭州文广城市国际化旅游实践探索　出处：《中国广播电视学刊》2017年09期 　论文类型：期刊论文

【摘要】："城市国际化"在上个世纪90年代就在国内被广泛讨论。在习近平总书记对杭州的殷切期望下,杭州将朝着具有独特东方魅力和全球重大影响力的世界名城逐步发展。本文以杭州旅委主办,杭州文广集团、《今日中国》杂志社共同发起的"感知中国最忆杭州"为例,通过以文化为纽带,推进城市国际化;借力外交部和央媒的国际窗口,扩大杭州媒体的国际影响力;整合媒体资源,提升国际推介整体效果这三个方面的实践,为杭州走向世界,让世界了解杭州,作出积极有益的探索。
[Abstract]:"Urban internationalization" was widely discussed in China in -10s. In the light of General Secretary Xi Jinping's fervent expectations of Hangzhou, Hangzhou will gradually develop towards a world famous city with unique oriental charm and great global influence. This article takes Hangzhou Travel Committee, Hangzhou Wenguang Group and China Today magazine as an example of "perceiving Hangzhou most in China". By taking culture as a link to promote the internationalization of the city; by making use of the international window of the Ministry of Foreign Affairs and the central media to expand the international influence of Hangzhou's media; and by integrating media resources and enhancing the overall effect of international promotion, For Hangzhou to the world, let the world understand Hangzhou, make a positive and beneficial exploration.
【作者单位】：杭州文广集团;浙江工业大学人文学院;
【分类号】：F299.27;G124

【相似文献】