南京1865创意产业园发展对策研究

发布时间：2018-02-16 13:06

本文关键词： 1865创意产业园集群创新发展对策　出处：《南京财经大学》2014年硕士论文　论文类型：学位论文

【摘要】：我国发展文化创意产业和建设创意产业园的历史都比较短,而积极建设创意产业园,大力发展文化创意产业是我国新一轮产业结构调整所面临的重要课题。今天的创意产业园既是文化创意产业的创新场,也是高技术产业的孵化地。目前,我国创意产业园的质量远远落后于数量,造成了文化创意产业园的发展问题重重。本文以南京1865创意产业园为例,以态势分析法分析创意产业园的发展环境。在理论分析、案例对比分析的基础上,提出南京1865文化创意产业园的发展对策。本文首先对国内外研究创意产业园发展和文化创意产业集聚的相关文献进行了梳理,继而从界定文化创意产业基本概念和分类、文化创意产业园定义的基础上对国内创意产业园发展现状和问题进行了分析,其中对本文的研究目标——1865创意产业园的发展现状和问题进行了重点分析。在对1865创意产业园进行案例分析的过程中,本文依据迈克尔·波特的价值链理论结合其关于产业集群竞争力的钻石模型对创意产业园竞争力模型进行了创新性设计。据此为理论基础,结合创意产业园竞争力模型中所涉及的外部因素和内部因素,笔者运用SWOT态势分析方法对1865创意产业园进行了分析。结合SWOT矩阵分析法,面对不同的问题提出了创意产业园发展的不同策略。此外,本文还通过案例对比分析研究方法对两个经典案例进行了分析,总结出了可供1865创意产业园借鉴的有益经验。最后,在SWOT矩阵分析和案例对比分析基础之上,笔者从政府部门、运营商、内部企业三个层面对如何发展创意产业园提出了相应对策与建议。
[Abstract]:The history of developing cultural and creative industries and constructing creative industrial parks in China is relatively short. Vigorously developing cultural and creative industries is an important subject in the new round of industrial restructuring in China. Today's creative industrial parks are not only the innovation field of cultural and creative industries, but also the incubators of high-tech industries. At present, The quality of creative industry parks in our country lags far behind the quantity, which results in a lot of problems in the development of cultural and creative industry parks. This paper takes Nanjing 1865 creative industry park as an example, analyzes the development environment of creative industry parks by situational analysis, and analyzes the development environment of creative industry parks in theory. On the basis of comparative analysis of cases, this paper puts forward the development countermeasures of Nanjing 1865 Cultural and Creative Industry Park. Firstly, this paper combs the relevant literature on the development of creative industry park and cultural and creative industry agglomeration at home and abroad. On the basis of defining the basic concept and classification of cultural creative industry and the definition of cultural creative industry park, this paper analyzes the present situation and problems of the development of domestic creative industry park. Among them, this paper focuses on the development status and problems of the 1865 creative industry park. In the process of the case study of the 1865 creative industry park, This paper, based on Michael Porter's value chain theory and its diamond model on the competitiveness of industrial clusters, designs the creative industry park competitiveness model. Combined with the external and internal factors involved in the competitiveness model of creative industrial parks, the author uses the SWOT situation analysis method to analyze 1865 creative industry parks. In the face of different problems, different strategies for the development of creative industry parks are put forward. In addition, this paper analyzes two classic cases by means of comparative analysis of cases, and sums up some useful experiences that can be used for reference in 1865 creative industry parks. On the basis of SWOT matrix analysis and case comparative analysis, the author puts forward corresponding countermeasures and suggestions on how to develop creative industry park from three aspects of government department, operator and internal enterprise.
【学位授予单位】：南京财经大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G124

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