骆越文化网络传播研究

发布时间：2018-03-02 15:58

本文选题：骆越文化　切入点：网络传播　出处：《广西大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,随着文化自信、文化软实力等口号的不断提出,我国对本国传统文化的重视程度与日俱增。骆越文化作为百越文化的核心文化,是少数民族传统文化的代表文化,是中国文化的重要组成部分,理应得到相当的重视。文化离不开传播,本文研究的主要内容是骆越文化的网络传播,在把握骆越文化网络传播现状基础上,试图探析传统文化与新兴传播方法的结合之道。全文共分五章,第一章是绪论部分,概述了本文的研究背景、研究意义、研究思路方法,研究内容和创新之处,确立论文的整体写作框架。第二章是基本概念和理论,主要分两部分阐述,分别是基本概念解释和基本理论解释。概念部分本文对文化、骆越文化、骆越文化传播、网络传播和骆越文化网络传播等概念明晰确定,便于读者理解。基本理论部分,对本论文涉及的传播学理论进行内容介绍和应用介绍。第三章是本文的主体部分,是对骆越文化网络传播现状的分析,本部分按照拉斯韦尔5w模式理论所划分的五大研究领域,分别对骆越文化的网络传播做传播者分析、媒介分析、内容分析。尽可能详尽的描述骆越文化网络传播的整个传播过程。第四章是对骆越文化当前网络传播状况的评析,分析亮点和不足,并结合实际情况提出切实可行的应对策略。第五章是结论部分,作为对文章的总结。
[Abstract]:In recent years, with the constant development of slogans such as cultural confidence and cultural soft power, our country pays more and more attention to its traditional culture. As the core culture of Baiyue culture, Luo Yue culture is the representative culture of minority traditional culture. It is an important part of Chinese culture and deserves considerable attention. Culture cannot be separated from communication. The main content of this paper is the network communication of Luo Yue culture. On the basis of grasping the present situation of Luo Yue culture network communication, This paper is divided into five chapters. The first chapter is the introduction part, which summarizes the research background, research significance, research methods, research content and innovation of this paper. The second chapter is the basic concept and theory, mainly divided into two parts, namely, the basic concept explanation and the basic theory explanation. The concepts of network communication and Luo Yue culture network communication are clearly defined for readers to understand. The basic theory part introduces the content and application of the communication theory involved in this paper. The third chapter is the main part of this paper. It is an analysis of the current situation of the network communication of Luo Yue culture. In this part, according to the five major research fields of Raswell 5w model theory, the network communication of Luo Yue culture is analyzed by communicators and media, respectively. Content analysis. Describe the whole communication process of Luo Yue culture network communication in as detail as possible. Chapter 4th is an analysis of the current situation of Luo Yue culture network communication, analysis of bright spots and shortcomings. Chapter 5th is the conclusion as a summary of the article.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G122;G206

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