从“文本盗猎”到“媒介雪球”——青年文化承诺下的IP进化论

发布时间：2018-04-21 12:06

本文选题：IP + 青年文化　；参考：《上海师范大学学报(哲学社会科学版)》2017年04期

【摘要】：近年来,"IP"成为中国文化产业中最为重要的热词,持续受到资本和舆论的热捧,经由IP改编的影视作品成了产业主潮。但是,以"粉丝经济"为基础的影视IP改编远没有发掘出应有的潜力。事实上,文化产业与资本对IP与粉丝经济的盲目推崇,是基于传统文化生产结构的一种误读,忽视了媒介融合语境下全球范围内青年文化的崛起,以及随之而来的全新文化格局。因此,通过对当下媒介生产与消费过程中读者与作者之间的权力关系、青年文化的全新流动性特征、文化消费者与生产者之间身份的融合等议题展开分析,可以认为IP改编理应与当下媒介环境与文化结构的革新相适应,应依靠与当下的青年文化形成良性的互动关系来保证文艺生态的生命力和可持续性,由此推动艺术创作层面的供给侧结构性改革。
[Abstract]:In recent years, "IP" has become the most important hot word in Chinese cultural industry. It has been popular with capital and public opinion. The film and television works adapted by IP have become the main industry. However, the adaptation of the film and television IP based on the "fan economy" is far from uncovering the potential. In fact, the cultural industry and capital are blind to the IP and the fan economy. It is based on a misreading of the traditional cultural production structure, ignoring the rise of the youth culture in the global context and the new cultural pattern in the context of the media convergence. Therefore, through the power relationship between the reader and the author in the process of production and consumption of the media, the brand new characteristics of the youth culture, the cultural consumers With the analysis of the integration of the identity between the producers and other issues, it is believed that the adaptation of IP should be adapted to the innovation of the current media environment and cultural structure, and should rely on the present young culture to form a benign interaction relationship to ensure the vitality and sustainability of the literary and artistic ecology, and to promote the structural change of the supply side of the artistic creation level. Leather.

【作者单位】：上海师范大学人文与传播学院;
【基金】：国家社科基金艺术学青年项目“当下华语电影中的青年文化景观研究”(16CC150) 教育部人文社会科学重点研究基地项目“中国网络文艺发展现状与对策研究”(15JJDZONGHE012)
【分类号】：G124

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