汾河艺术小镇发展战略研究

发布时间：2018-04-30 18:29

本文选题：汾河艺术小镇 + 众创空间　；参考：《内蒙古财经大学》2017年硕士论文

【摘要】：2015年3月李克强总理在政府工作报告中提出“大众创业万众创新”的理念,并且鼓励发展众创空间来推动大众创新创业。众创空间的建立和推行为社会经济注入了新的活力。各具特色、各种类型的众创空间如雨后春笋般应势而生。汾河艺术小镇众创空间也在时代的大潮中,在政府的扶持下迅速成长起来,但是以文化创意产业为主导的众创空间如何发展、如何提高其核心竞争力,如何使创业者与众创空间实现共赢,本研究以企业持续发展战略为依据,对汾河艺术小镇众创空间进行了深刻的剖析和探究,同时对现行中国的众创空间如何良性发展,也会提供很多的借鉴意义。本论文一共分为五个部分进行论述。第一部分,通过明晰研究思路,理顺研究框架,确定研究的方法,。宏观论述了《汾河艺术小镇发展战略研究》的背景、意义和目的。总结理论价值,明确发展方向。第二部分,理论分析企业战略环境、可持续发展发展战略等理论,联系工作实际,为以后我们众创空间的可持续发展工作,建立一套完备的理论基础。第三部分,分析研究国内经济的宏观环境、产业发展现状、竞争关系、结婚汾河艺术小镇自身业务发展等等众多视角,建立SWOT分析模型,分析内外部环境,得出汾河艺术小镇众创空间的优势与劣势,发现汾河艺术小镇目前发展战略存在的问题。第四部分,在对汾河艺术小镇众创空间发展战略进行分析的基础上进行评价,参照SWOT分析结果,提出汾河艺术小镇可持续的发展战略的设想,建立战略目标、工作重点、系统架构。第五部分,对汾河艺术小镇众创空间发展战略的实施提出具体建议和保障措施。最后,通过对汾河艺术小镇众创空间的研究,在战略层面为汾河艺术小镇众创空间的可持续发展贡献一份力量。
[Abstract]:In his government work report in March 2015, Premier Li Keqiang put forward the idea of "mass entrepreneurship and innovation" and encouraged the development of innovative space to promote mass innovation and entrepreneurship. The establishment and implementation of the creation space has injected new vitality into the social economy. Each has its own characteristics, various types of space such as bamboo shoots in response to the situation. Fenhe Art Town has also grown rapidly with the support of the government in the tide of the times. But how to develop and how to improve its core competitiveness, which is dominated by cultural and creative industries, On the basis of the sustainable development strategy of the enterprise, this study makes a profound analysis and exploration on the space of numerous innovation in Fenhe Art Town. At the same time, it also makes a sound development of the current space of numerous innovations in China. Will also provide a lot of reference significance. This paper is divided into five parts. The first part, through the clear research thought, straightens out the research frame, determines the research method. This paper discusses the background, significance and purpose of the development strategy of Fenhe Art Town. Summarize the theoretical value and clarify the direction of development. In the second part, the theory of enterprise strategic environment, sustainable development strategy and so on is analyzed, and a complete theoretical foundation is established for the sustainable development work of our creative space in the future. The third part analyzes the macro environment of domestic economy, the present situation of industry development, the competition relation, the development of the marriage Fenhe art town, and so on, establishes the SWOT analysis model, analyzes the internal and external environment, and so on. The advantages and disadvantages of Fenhe Art Town are obtained, and the problems of Fenhe Art Town's development strategy are found. The fourth part, on the basis of analyzing the space development strategy of Fenhe Art Town, and referring to the results of SWOT analysis, puts forward the sustainable development strategy of Fenhe Art Town, establishes the strategic objectives, and focuses on the work. System architecture. The fifth part, put forward the concrete suggestion and safeguard measure to the implementation of the space development strategy of Fenhe Art Town. Finally, through the research of Fenhe art town, we can make a contribution to the sustainable development of Fenhe art town.
【学位授予单位】：内蒙古财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G124;F279.27

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