新媒体环境下地方文化的传播

发布时间：2018-05-09 16:52

本文选题：地方文化 + 文化传播　；参考：《青年记者》2017年08期

【摘要】：正传播是文化发展的动力,一切文化都需要传播才能不断被受众认知、理解和接受,并由此形成一个地域内共有的价值观。地方文化是指与特定区域相联系的文化。相对于主流文化来说,地方文化离开有效的传播就更加难以成为涵养地方经济社会发展的软实力。在新媒体已经成为文化传播的主要载体、新媒体的发展直接影响着文化传播效果的今天,地方文化传播应该考虑怎样利用新的媒介形式和传播模式创新传播内容,传承文化精髓。地方文化既要重视创造与生产,也要重视
[Abstract]:Positive communication is the driving force of cultural development, and all cultures need communication in order to be continuously recognized, understood and accepted by the audience, and thus form a regional shared values. Local culture refers to the culture associated with a particular region. Compared with mainstream culture, it is more difficult for local culture to become the soft power of local economic and social development without effective dissemination. In the new media has become the main carrier of cultural communication, the development of new media has a direct impact on the effect of cultural communication today, local cultural communication should consider how to use the new media form and communication mode to innovate the content of communication. Inherit the essence of culture. Local culture should not only attach importance to creation and production, but also attach importance to it.
【作者单位】：贵阳学院文化传媒学院;
【基金】：贵州省高校社科基地贵阳学院阳明学与地方文化研究中心招标项目资助,项目编号:2015JD102
【分类号】：G127;G206

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