延安电视台区域文化传播现状与对策研究

发布时间：2018-05-19 08:03

本文选题：延安电视台 + 区域文化传播　；参考：《陕西科技大学》2014年硕士论文

【摘要】：区域文化是集区域艺术、思维观念、风俗习性、历史沉淀等各种地域特色为一体的地域文化。它在区域的一体化发展中获得丰富的资源和广阔的市场空间，同时，它的发展会助推区域的经济社会发展。如何传播区域特色文化，发挥先进文化对区域的助推作用，这就需要传媒来进行文化的传播和不同文化之间的交流。电视台以其先进的传播特点，理应责无旁贷的担负起区域传播的重任。然而，在“中央电视台——省级电视台——城市电视台——县级电视台”四级办台的格局中，城市电视台的生存和发展空间受到严重挤压，不能很好的发挥作用。本论文通过对延安电视台的个案分析，研究延安电视台区域文化的传播现状，总结传播过程中面临的一些问题，面对问题尝试创新，提出解决问题的具体办法及相关对策。这对于延安地区区域文化传播发展方式，选择科学合理的内容投入组合，更加科学的传播发展具有重要现实意义。本论文以延安电视台各类节目为研究对象，探索区域文化传播与电视媒体之间的关系，旨在发掘延安区域文化传播的深层次问题，寻找发展潜力，从而推动有序发展。主要以区域文化的内涵、特征，区域文化传播的方式、意义作为研究基础，运用媒介分析、受众分析等方法，重点分析了代表陕北区域文化的红色文化、黄土文化和民俗文化三种文化类型在延安电视台的传播。通过现状调研和数据统计，针对统计分析结果，总结出区域文化传播的特点及存在的问题，并从实际出发提出可行的措施建议。针对延安电视台区域文化传播存在问题提出的具体措施主要表现为以下四个方面：一是以本土化定位，打造区域文化品牌节目；二是融入新媒体，扩大传播范围；三是重视区域文化元素在节目中的重塑；四是提高延安电视台的受众服务。通过以上对策研究可以得出，延安电视台需要充分利用陕北丰富的地域文化资源，将地域文化融入节目的编排、内容的创新中，在立足本土区域文化特征的基础上，，借助手机、互联网、移动电视等新媒体将区域文化更好地传播。
[Abstract]:Regional culture is a regional culture which integrates regional art, thinking concept, customs and habits, historical precipitation and other regional characteristics. It obtains abundant resources and broad market space in the development of regional integration. At the same time, its development will boost the economic and social development of the region. How to spread the regional characteristic culture and play the role of advanced culture to promote the region, which requires the media to spread the culture and exchange between different cultures. Television station with its advanced communication characteristics, should be duty-bound to shoulder the responsibility of regional communication. However, in the pattern of "CCTV-provincial TV station-city TV station-county level TV station", the living and development space of city TV station has been seriously squeezed and can not play a good role. Through the case analysis of Yanan TV station, this paper studies the present situation of regional culture communication of Yan'an TV station, summarizes some problems in the process of communication, tries to innovate in the face of the problems, and puts forward the concrete methods to solve the problems and relevant countermeasures. This is of great practical significance for the development of regional cultural communication in Yan'an area, the selection of scientific and reasonable content input combination and more scientific communication development. This thesis aims at exploring the relationship between regional cultural communication and television media in order to explore the deep-seated problems of Yanan regional cultural communication and seek the potential for development, thus promoting the orderly development of Yanan TV station. Based on the connotation, characteristics, the way and significance of regional culture communication, the paper focuses on the analysis of red culture, which represents the regional culture of Northern Shaanxi, by means of media analysis and audience analysis. Three cultural types of loess culture and folk culture spread in Yan'an TV station. Based on the current situation investigation and data statistics, this paper summarizes the characteristics and problems of regional cultural communication, and puts forward some feasible measures and suggestions on the basis of the results of statistical analysis. The concrete measures to solve the problems in the regional cultural communication of Yan'an TV station are as follows: first, to make the regional cultural brand program by localization; second, to integrate the new media and expand the scope of communication; The third is to emphasize the remoulding of the regional culture element in the program, and the fourth is to improve the audience service of Yan'an TV station. Through the above countermeasure research, it can be concluded that Yan'an TV station needs to make full use of the rich regional cultural resources of Northern Shaanxi, and integrate regional culture into the programming and content innovation, based on the local regional cultural characteristics, with the help of mobile phones. Internet, mobile TV and other new media will better spread regional culture.
【学位授予单位】：陕西科技大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G127

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