社交媒体时代占星迷群日常生活与文化实践研究报告

发布时间：2018-05-19 09:01

  本文选题：占星迷群 + 心理　； 参考：《南京大学》2017年硕士论文

【摘要】：早在改革开放初期,西洋占星就以以神话、奇闻逸事为形态的异邦文化引入中国,通过书籍、报刊的媒介形式进行传播,以大众被动接收为主,进行星座文化启蒙。随着大众媒介的不断革新,杂志、广播、电视为代表的媒介将星座运势、有关星座的动画、综艺娱乐节目展现在大众面前,星座文化在中国开始传播与推广,呈现出本土化、娱乐化的趋势。占星迷群在社交媒体时代环境下应运而生。本研究报告以社交媒体时代的占星迷群为研究对象,从占星迷群的日常生活与文化实践角度探析这一小众群体的生活状态与行业问题。主要采用访谈法、参与式观察、文本分析法、问卷调查等研究方法,并借鉴传播学、社会心理学方面的成果展开研究。笔者将占星迷群界定为有基本的"占星"认知的粉丝群,以知晓"星盘"概念为基础,而非以单一"太阳星座"来做定论的人。在分类上,占星迷群主要可分为占星爱好者、占星学习者、占星师三大类。本文首先介绍了占星迷群在中国兴起的背景和社交媒体时代下占星文化的发展现状。其次,从日常生活的角度详细介绍三类占星迷群具体的心理与行为。占星爱好者以占星资讯获取为主,并拥有认识自我、好奇、焦虑、从众的心理状态。占星学习者则以自学、拜师学艺、报名教学机构的方式进行占星学习,并通过实操来提升占星技能,多为了自我疗愈或怀揣着帮助他者的心理。占星师则以撰写占星运势、占星咨询、占星教学走职业化之路,且在他们眼中,占星是观察世界与自我的工具,是学术上的研究对象,也是安生立命的一门手艺。再次,探讨占星迷群在文化实践中出现了各种各样的冲突与博弈。最后,分析占星文化对当今社会及青年受众产生的多方面的影响。
[Abstract]:As early as the beginning of reform and opening up, Western astrology was introduced into China in the form of mythology, anecdotes and anecdotes, spread through the media of books and newspapers, mainly received by the public, and enlightened by constellation culture. With the continuous innovation of the mass media, the media represented by magazines, radio and television bring the constellation luck, animation and variety entertainment programs about the constellations to the public, and the constellation culture is spreading and popularizing in China, showing its localization. The trend towards entertainment. Astrologers emerged in the context of the social media era. This study focuses on the astrologers in the age of social media. From the perspective of the daily life and cultural practice of the astrologers, this paper explores the living state and industry of this minority group. It mainly adopts the methods of interview, participatory observation, text analysis, questionnaire investigation and so on, and uses the achievements of communication and social psychology for reference. The author defines the astrological group as a fan group with basic "astrological" cognition, based on the concept of "astrolaby" rather than a single "solar constellation". In classification, astrologers can be divided into three categories: astrologers, astrologers and astrologers. This paper first introduces the background of the rise of astrological fans in China and the current situation of astrological culture in the social media era. Secondly, the psychology and behavior of the three groups of astrologers are introduced in detail from the perspective of daily life. Astrologers acquire astrological information primarily, and have the psychological state of knowing themselves, curiosity, anxiety and conformity. Astrological learners learn astrology by self-study, learning by teachers, enrolling in teaching institutions, and improving astrological skills through practical exercises, mostly in order to heal themselves or to carry out the psychology of those who help them. Astrologers write astrological trends, astrological consultation, astrological teaching, and in their eyes, astrology is a tool for observing the world and self, an academic object of study, and a craft for ascent. Thirdly, it is discussed that there are various conflicts and games in the cultural practice of astrological fans. Finally, the paper analyzes the influence of astrology culture on modern society and youth audience.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G05;G206
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本文编号：1909493