畲族传统元素在包装设计中的应用

发布时间：2018-06-19 10:04

本文选题：畲族元素 + 现代包装　；参考：《青岛大学》2017年硕士论文

【摘要】：畲族自称山哈,意为住在山上的客人,是我国南方的游耕民族。在近千年的历史传承下形成了自有的审美情趣与表达方式。对其历史和传统元素的解读,是我们将畲族元素应用于包装设计的基础,有利于更好的把握传统文化和民族情感。首先,论文对畲族传统元素进行了深入研究,围绕凤凰崇拜、饰纹图案、意符文字三大畲族传统核心元素,提炼出一套畲族传统元素内部蕴含的文化内涵和设计理论。其次,针对畲族元素在包装设计上的应用面临的诸多问题,论文提出畲族元素要积极应用于现代包装设计,并就畲族元素未来应用的方法和趋势进行研究。论文提出:畲族传统元素在包装设计应用中将围绕核心元素不断延展出新的设计元素和手段;利用畲族在竹编、刺绣等方面的手工优势,充分加强原生态材质在包装设计中的应用;通过互联网新媒体互动在包装设计中的应用,加强商品和消费者间的互动,利用圈层内部深层次的情感沟通。最后,论文就毕业设计实践进行了全程报告,在对选题市场依据的基础上,针对毕业设计的创意、元素和整体方案进行了说明,穿插提出部分自己的设计思路和设计理念。
[Abstract]:The she nationality calls itself Shanha, meaning the guest who lives on the mountain, is the traveling farming nationality in the south of our country. In the nearly thousand years of historical heritage has formed its own aesthetic interest and expression. The interpretation of its historical and traditional elements is the basis of the application of she elements in packaging design, which is conducive to better grasp of traditional culture and national feelings. Firstly, the paper makes a deep research on the traditional elements of she nationality, focusing on the three core elements of she nationality: Phoenix worship, decorative pattern and symbol characters, and abstracts a set of cultural connotation and design theory contained in the traditional elements of she nationality. Secondly, aiming at many problems in the application of she nationality elements in packaging design, the paper puts forward that she elements should be actively applied in modern packaging design, and studies the methods and trends of she nationality elements' application in the future. The paper puts forward that the traditional elements of she nationality will continuously extend new design elements and means around the core elements in packaging design and application, and make use of the advantages of she nationality in bamboo weaving, embroidery and other aspects. Fully strengthen the application of raw material in packaging design; through the application of Internet new media interaction in packaging design, strengthen the interaction between commodities and consumers, make use of the deep emotional communication inside the circle. Finally, the thesis reports the whole process of graduation design practice, on the basis of the market basis of the selected topic, explains the originality, elements and overall plan of graduation design, and puts forward some of its own design ideas and design ideas.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：J524.2;G122

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