提升农村文化软实力研究

发布时间：2018-06-21 10:32

本文选题：农村文化软实力 + 优势与劣势　；参考：《江西理工大学》2014年硕士论文

【摘要】：农村文化软实力是国家文化软实力的重要组成部分，是国家文化软实力在农村的集中体现。农村文化软实力不仅是衡量农村区域综合实力的重要指标，还是在新农村建设中精神和文化力量。提升农村文化软实力是国家文化软实力建设的客观要求，对建设社会主义文化强国、实现中华民族伟大复兴的中国梦具有重要意义。本文采用文献分析方法、归纳和演绎方法、理论与实际相结合方法和SWOT分析方法，在软实力理论的基础上，对农村文化软实力内涵及构成要素进行了初步的探索，结合区域特色及农村文化发展现状，，深入探讨农村文化软实力建设存在的优势和劣势，以及面临的机遇和挑战，通过对这些问题进行分析思考的基础上，提出切实可行的提升农村文化软实力的对策和举措。论文内容主要包括以下五部分：第一部分为绪论部分，主要介绍选题的背景与研究意义，通过文献综述介绍国内外有关农村文化软实力的研究现状并对其进行评价，发现该领域研究的趋势与不足。此外，该部分还介绍了选题的研究思路和研究方法、主要观点和主要内容以及研究重点、难点和创新之处。第二部分主要阐述了农村文化软实力的内涵及其构成要素。以社会主义核心价值体系为核心的农村文化凝聚力、以公益性文化事业为核心的农村文化保障力、以经营性文化产业为核心的农村文化生产力、以区域特色文化创新为核心的农村文化吸引力和以文化传播和交流为核心的农村文化影响力为农村文化软实力的五大构成要素。第三部分重点论述了提升农村文化软实力对于提高国家文化软实力、建设社会主义新农村、统筹城乡文化发展以及实现农民幸福“中国梦”等方面的重要性。第四部分主要运用SWOT分析方法对提升农村文化软实力所处的内部情况和外部环境进行分析。丰富的农村文化资源、不断提高的农民文化素质、初具其形的农村公共文化事业和文化产业是提升农村文化软实力的有利条件，而农村文化资源的流失、公共文化基础设施建设的相对薄弱、文化产业发展的不成熟和文化人才的大量匮乏则是提升农村文化软实力的不利因素。随着社会的不断发展，提升农村文化软实力既面临着日益雄厚的经济基础、蓬勃发展的社会主义新农村建设和日新月异的科技支撑的大好机遇，也面临着农村文化软实力与农村硬实力的不相匹配、农村经济基础相对薄弱、城乡文化软实力发展差距较大的严峻挑战。第五部分重点阐述了提升我国农村文化软实力的对策。在认真分析提升农村文化软实力的内部条件和外部环境的基础上，构建了从建设社会主义核心价值体系、加强农村公共文化服务体系、大力发展农村文化产业、实施农村文化“走出去”工程以及扩大农村文化人才队伍等五个方面的对策体系。
[Abstract]:The rural cultural soft power is an important part of the national cultural soft power and the concentrated embodiment of the national cultural soft power in the countryside. The soft power of rural culture is not only an important index to measure the comprehensive strength of rural areas, but also a spiritual and cultural force in the construction of new countryside. To promote the soft power of rural culture is the objective requirement of the construction of national cultural soft power, which is of great significance to the construction of the socialist cultural power and the realization of the great rejuvenation of the Chinese nation. Based on the theory of soft power, the connotation and elements of soft power in rural culture are preliminarily explored by the methods of literature analysis, induction and deduction, theory and practice and SWOT analysis. Combined with the regional characteristics and the present situation of rural culture development, this paper probes into the advantages and disadvantages of the construction of the soft power of rural culture, as well as the opportunities and challenges that it faces, on the basis of analyzing and pondering these problems, Put forward feasible measures and measures to promote the soft power of rural culture. The main contents of the paper include the following five parts: the first part is the introduction part, mainly introduces the background and research significance of the topic, introduces the domestic and foreign research status of the soft power of rural culture through literature review and evaluates it. Find out the trend and deficiency of the research in this field. In addition, this part also introduces the research ideas and research methods, the main viewpoints and main contents, research emphasis, difficulties and innovations. The second part mainly expounds the connotation of rural cultural soft power and its constituent elements. The rural cultural cohesion with the socialist core value system as the core, the rural cultural guarantee power with the public welfare cultural cause as the core, the rural cultural productivity with the commercial cultural industry as the core, The rural cultural attraction with regional characteristic culture innovation as the core and the rural cultural influence with cultural communication and exchange as the core are the five constituent elements of the rural cultural soft power. The third part focuses on the importance of promoting the soft power of rural culture to improve the national cultural soft power, to build a new socialist countryside, to coordinate the development of urban and rural culture, and to realize the "Chinese Dream" of farmers' happiness. The fourth part mainly uses SWOT analysis method to analyze the internal situation and external environment of promoting the soft power of rural culture. The abundant rural cultural resources, the continuous improvement of farmers' cultural quality, the initial rural public cultural undertakings and cultural industries are the favorable conditions to promote the soft power of rural culture, and the loss of rural cultural resources, The relatively weak construction of public cultural infrastructure, the immature development of cultural industry and the lack of a large number of cultural talents are the unfavorable factors to promote the soft power of rural culture. With the continuous development of the society, the promotion of the soft power of rural culture is faced with an increasingly strong economic foundation, a booming socialist new rural construction and a great opportunity for the rapid development of science and technology. It also faces the severe challenge that the rural cultural soft power does not match with the rural hard power, the rural economic base is relatively weak, and the development gap between urban and rural cultural soft power is large. The fifth part focuses on the countermeasures to enhance the soft power of rural culture in China. On the basis of careful analysis of the internal conditions and external environment of promoting the soft power of rural culture, this paper constructs a socialist core value system, strengthens the rural public cultural service system, and vigorously develops the rural cultural industry. Carrying out the project of "going out" of rural culture and expanding the contingent of cultural talents in rural areas.
【学位授予单位】：江西理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G249.20

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