中国春节的符号分析及其跨文化传播研究

发布时间：2018-08-31 15:52

【摘要】：中国的传统节日,承载着极为丰富的文化内涵和历史底蕴,寄予了中华民族优秀的精神品质和价值追求,而春节自古以来都是中国传统节日文化中最具代表性的节日。符号学是近年来兴起的一门学科,由能指和所指两部分构成,它向我们提供了一种认识世界和研究世界的新途径和新方法。在符号学的视角下,春节是一个由实物符号和行为符号构架起来的象征系统。通过对春节进行符号化解读,我们进一步验证了传统节日文化对当前社会的重大功用,得出了“时代呼唤春节”的主旨。然而,在当下这个跨文化传播日新月异的“速食社会”里,大量西方文化和思潮席卷而来,我们优秀的传统文化正遭受着极大地冲击和前所未有地挑战。人们对春节符号的文化意识开始呈现出逐渐淡漠的趋势,为了打破传统文化面临的艰难困境,我认为以理论和实践的双重手段增进人们对传统文化的理解、保护和传承,是加快改进春节符号跨文化传播的有效措施,也是素有“文化新丝绸之路”之称的汉语国际教育专业的全体同仁们应当积极探索,大力弘扬的必由之路。
[Abstract]:The traditional festivals in China, with their rich cultural connotations and historical connotations, have placed great emphasis on the excellent spiritual qualities and values of the Chinese nation. Since ancient times, the Spring Festival has been the most representative festival in Chinese traditional festival culture. From the perspective of semiotics, Spring Festival is a symbolic system constructed by physical symbols and behavioral symbols. Through the symbolic interpretation of the Spring Festival, we further verify the great function of traditional festival culture to the current society and come to the conclusion that "the call of the times" However, in today's fast-food society, with the rapid development of cross-cultural communication, a large number of Western cultures and ideological trends are sweeping in, and our excellent traditional culture is facing a great impact and unprecedented challenge. To break through the difficult predicament faced by traditional culture, I believe that promoting people's understanding, protection and inheritance of traditional culture through both theoretical and practical means is an effective measure to speed up the improvement of the cross-cultural communication of the Spring Festival symbols, and that all the colleagues of Chinese International Education major, known as the "cultural new Silk Road", should actively explore. The only way to vigorously carry forward.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：K892.1

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