黑龙江省发展冰雪旅游文化产业的政策研究

发布时间：2018-09-10 21:35

【摘要】：文化产业是我国近年来重要发展的产业之一,成为我国重要的经济增长点和国际竞争的重点,其在经济中所占的比例提升也体现着国家的软实力。黑龙江省“十二五”规划明确提出了推动文化产业发展的重大战略意义,省委十届十四次全会及2011年的《政府工作报告》提出建设“八大经济区”、实施“十大工程”,指出冰雪旅游文化产业是文化产业的重要部分,明确了在国家政策的支持下发展冰雪旅游文化产业的决心,通过优化黑龙江省冰雪旅游文化产业的公共政策增速产业结构调整步伐,促进工业转型升级,策动黑龙江省经济社会更好更快发展,解决发展过程中出现的问题,逐渐提升黑龙江在冰雪项目发展的地位,进一步挖掘整合冰雕雪塑文化、冰雪经贸文化、冰雪节庆文化、冰雪赛事文化、冰雪建筑文化、冰雪装饰文化、冰雪餐饮文化、冰雪娱乐休闲文化等资源,充分展示冰雪文化特色,丰富冰雪文化内涵,拓展冰雪文化发展空间,加强竞争力。通过树立黑龙江冰雪的形象,促使黑龙江保持稳固的冰雪文化产业强势地位,体现出自身优势,带动全省经济增长,促进产业融合,提高文化素质,树立黑龙江省品牌效应。从冰雪旅游文化产业的界定着手,综合运用文化产业理论、产业竞争力理论、产业聚集理论及激励性规制理论,总结出影响冰雪旅游文化产业发展的诸多因素,针对黑龙江省冰雪旅游文化产业现状,从财税、金融等经济政策与产业政策、人才资源政策的视角,分析了黑龙江省冰雪旅游文化产业战略发展的促进作用,以及当前政策尚存的缺失和不对称的影响。采用理论分析、数据统计、因果分析、对比分析、文献资料分析等方法,考察并借鉴了日本、韩国、俄罗斯等国政府对发展本国冰雪旅游文化产业的施行效果与历史经验,汲取了发展冰雪旅游文化产业的若干启示,并结合黑龙江省省情,探索出适合黑龙江省冰雪旅游文化产业发展的道路,提出有可行性及针对性的政策建议,具体包括财政资金投入、建立冰雪旅游文化专项基金、增加税收优惠政策；延伸产业集群、延伸产业链、加强国际间合作、推出旅游产品；增加高校冰雪旅游文化相关专业、增设产业基地、引进创新人才；扩宽融资渠道、丰富金融产品、提高配套金融服务；通过举办大型冰雪旅游文化活动以及扩大宣传黑龙江省冰雪旅游文化产业发挥品牌效应,从而推动黑龙江省整体经济发展。
[Abstract]:Cultural industry is one of the most important industries in China in recent years. It has become an important economic growth point and the focus of international competition. The proportion of cultural industry in the economy also reflects the soft power of the country. The 12th Five-Year Plan of Heilongjiang Province clearly put forward the great strategic significance of promoting the development of cultural industry. The 14th Plenary session of the 10th Provincial Party Committee and the "Government work report" in 2011 proposed the construction of "eight major economic zones" and the implementation of "ten major projects." It is pointed out that the ice and snow tourism cultural industry is an important part of the cultural industry, and the determination to develop the ice and snow tourism culture industry under the support of national policies is clarified. By optimizing the pace of adjustment of the industrial structure of the ice and snow tourism and culture industry of Heilongjiang Province, promoting the industrial transformation and upgrading, promoting the better and faster development of the economy and society of Heilongjiang Province, and solving the problems in the process of development, Gradually enhance the status of Heilongjiang in the development of ice and snow projects, and further excavate and integrate ice sculpture and snow sculpture culture, ice and snow economy and trade culture, ice and snow festival culture, ice and snow event culture, ice and snow building culture, ice and snow decoration culture, ice and snow catering culture, The resources of ice and snow entertainment and leisure culture fully display the characteristics of ice and snow culture, enrich the connotation of ice and snow culture, expand the development space of ice and snow culture, and strengthen the competitiveness of ice and snow culture. Through setting up the image of ice and snow in Heilongjiang, we can urge Heilongjiang to maintain a strong position of ice and snow culture industry, embody its own advantages, promote the economic growth of the whole province, promote the integration of industry, improve the quality of culture, and set up the brand effect of Heilongjiang Province. Based on the definition of ice and snow tourism culture industry, the author synthetically applies the theory of culture industry, the theory of industrial competitiveness, the theory of industrial agglomeration and the theory of incentive regulation, and sums up many factors that affect the development of ice and snow tourism culture industry. In view of the present situation of ice and snow tourism culture industry in Heilongjiang Province, this paper analyzes the promoting role of the ice and snow tourism culture industry strategic development in Heilongjiang Province from the perspective of economic and industrial policies, such as finance, taxation and finance, as well as the policy of human resources. As well as the current policy remains the flaw and the asymmetry influence. By using the methods of theoretical analysis, data statistics, causality analysis, comparative analysis and literature analysis, the paper investigates and draws lessons from the implementation effect and historical experience of the governments of Japan, South Korea, Russia and other countries in developing their own ice and snow tourism cultural industry. Based on the enlightenment of developing ice and snow tourism culture industry, and combining with the situation of Heilongjiang Province, this paper explores the road suitable for the development of ice and snow tourism culture industry in Heilongjiang Province, and puts forward some feasible and targeted policy suggestions for the development of ice and snow tourism culture industry in Heilongjiang Province. Specifically including financial investment, the establishment of a special fund for ice and snow tourism culture, the increase of preferential tax policies, the extension of industrial clusters, the extension of industrial chains, the strengthening of international cooperation, the introduction of tourism products, and the increase in the number of ice and snow tourism culture related majors in colleges and universities. To increase industrial bases, introduce innovative talents, broaden financing channels, enrich financial products, and improve supporting financial services; bring brand effects into play by holding large-scale ice and snow tourism cultural activities and expanding publicity of the ice and snow tourism culture industry in Heilongjiang Province. So as to promote the overall economic development of Heilongjiang Province.
【学位授予单位】：哈尔滨商业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G127

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