城市主题文化建设理论研究与实证分析
发布时间：2018-11-12 18:45
【摘要】：随着城市竞争的加剧，有利于城市发展的资源越来越集中到处于优势地位的城市中，如何保持自己的优势，如何化劣势为优势，我们的城市管理者们想到了“城市主题文化”这一概念——使城市主题化，以主题文化来统领城市的建设规划、经济规划和文化规划等，使城市的建设围绕一个主题来展开，同时也以此凸显城市的特色。实践也证明，拥有主题文化的城市具有较高的城市竞争力。 本文通过理论和实证相结合的方式对城市主题文化展开研究： 绪论部分，，主要介绍本论文的研究背景、研究综述以及研究价值。 第一章阐述了城市主题文化的基础理论，包括城市主题文化的概念、特征、形成要素和功能。 第二章是本文的主体内容，从城市主题文化明确、导入渗透、沟通传播三个层次探索了城市主题文化建设的战略步骤：城市主题文化定位、城市主题文化功能培育、城市主题文化视觉识别、城市主题文化沟通传播，为城市主题文化的具体实施搭建理论框架。 第三章对杭州市的主题文化建设进行案例分析，具体考察杭州市城市主题文化建设的实践，总结杭州市城市主题文化建设的成绩和经验，并就杭州市主题文化建设的问题和不足，提出对策性思考和建议。
[Abstract]:With the intensification of urban competition, the resources conducive to urban development are increasingly concentrated in the city in an advantageous position, how to maintain their own advantages, how to turn disadvantages into advantages, Our city managers have come up with the concept of "urban thematic culture"-theming cities, leading urban construction planning, economic planning, cultural planning, and so on, with themed culture, so that urban construction revolves around a single theme. At the same time, it also highlights the characteristics of the city. Practice has also proved that the city with theme culture has a higher urban competitiveness. This paper studies the urban theme culture through the combination of theory and demonstration: introduction, mainly introduces the research background, research summary and research value of this paper. The first chapter describes the basic theory of urban theme culture, including the concept, characteristics, formation elements and functions of urban theme culture. The second chapter is the main content of this paper, from the city theme culture clear, the introduction infiltration, the communication dissemination three levels explores the city theme culture construction strategic step: the city theme culture localization, the city theme culture function cultivation, the second chapter explores the city theme culture construction strategic steps: the city theme culture localization, the city theme culture function cultivation. Visual recognition of urban theme culture, communication and dissemination of urban theme culture, which set up a theoretical framework for the concrete implementation of urban theme culture. The third chapter makes a case study on the theme culture construction of Hangzhou city, and summarizes the achievements and experiences of Hangzhou city theme culture construction. At the same time, the author puts forward some countermeasures and suggestions on the construction of theme culture in Hangzhou.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G112
本文编号：2327902
[Abstract]:With the intensification of urban competition, the resources conducive to urban development are increasingly concentrated in the city in an advantageous position, how to maintain their own advantages, how to turn disadvantages into advantages, Our city managers have come up with the concept of "urban thematic culture"-theming cities, leading urban construction planning, economic planning, cultural planning, and so on, with themed culture, so that urban construction revolves around a single theme. At the same time, it also highlights the characteristics of the city. Practice has also proved that the city with theme culture has a higher urban competitiveness. This paper studies the urban theme culture through the combination of theory and demonstration: introduction, mainly introduces the research background, research summary and research value of this paper. The first chapter describes the basic theory of urban theme culture, including the concept, characteristics, formation elements and functions of urban theme culture. The second chapter is the main content of this paper, from the city theme culture clear, the introduction infiltration, the communication dissemination three levels explores the city theme culture construction strategic step: the city theme culture localization, the city theme culture function cultivation, the second chapter explores the city theme culture construction strategic steps: the city theme culture localization, the city theme culture function cultivation. Visual recognition of urban theme culture, communication and dissemination of urban theme culture, which set up a theoretical framework for the concrete implementation of urban theme culture. The third chapter makes a case study on the theme culture construction of Hangzhou city, and summarizes the achievements and experiences of Hangzhou city theme culture construction. At the same time, the author puts forward some countermeasures and suggestions on the construction of theme culture in Hangzhou.
【学位授予单位】：上海师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G112
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