文化差异对中国在东盟直接投资的影响研究

发布时间：2018-12-14 10:26

【摘要】：2016年是中国与东盟建立对话关系25周年。从近10年中国对外直接投资情况来看,越来越多中国企业把目光聚焦在东盟这片热土,投资量逐年扩大,增长迅速。在众多的对外直接投资影响因素中,文化差异的作用越来越凸显。认知和辨别文化差异,并实施有效的应对策略,是每一个中国企业在东盟开展直接投资的必经之路。为此,本文集中探讨文化差异对中国在东盟直接投资影响的问题,围绕影响方向、影响程度及消除文化误解或冲突的解决办法展开深入分析。基于对相关理论与文献的回顾,本文首先具体分析了中国在东盟直接投资的现状和特点,并说明投资过程中存在的问题与风险。其次,从霍夫斯泰德文化维度理论及商务文化两个角度,比较分析了中国与东盟的文化差异状况,发现中国与东盟各国间依然存有明显的文化差异。再次,通过观察文化距离和直接投资的空间分布,分析二者的相关性及投资的动态演变过程。然后,利用扩展后的引力模型,选取2003-2015年中国对东盟直接投资的相关数据为样本,设定中国对东盟直接投资存量为被解释变量,并以三个指标量化中国与东盟间的文化差异,运用面板回归的方法,就文化差异对中国在东盟直接投资的影响进行深入分析。计量结果表明:文化差异对中国在东盟的直接投资存在明显的阻碍作用,中国企业更倾向于到文化差异较小的东盟国家投资。接着,结合实证分析结果,以新希望集团和广西国宏集团为个案研究的范例,探讨中国企业在东盟实施跨文化投资经营的具体策略。最后,从优化文化差异的角度提出促进中国对东盟直接投资的政策和建议。
[Abstract]:2016 marks the 25th anniversary of the establishment of dialogue between China and ASEAN. Judging from the situation of China's foreign direct investment in the past 10 years, more and more Chinese enterprises are focusing on the hot land of ASEAN, and the amount of investment is expanding year by year and growing rapidly. Among the influence factors of foreign direct investment, cultural differences play a more and more important role. Recognizing and distinguishing cultural differences and implementing effective coping strategies are the only way for every Chinese enterprise to carry out direct investment in ASEAN. Therefore, this paper focuses on the impact of cultural differences on China's direct investment in ASEAN, focusing on the direction of influence, the degree of influence and the solution to eliminate cultural misunderstanding or conflict. Based on the review of relevant theories and literatures, this paper first analyzes the current situation and characteristics of China's direct investment in ASEAN, and explains the problems and risks in the process of investment. Secondly, from the perspective of Hofstede's cultural dimension theory and business culture, this paper compares and analyzes the cultural differences between China and ASEAN, and finds that there are still obvious cultural differences between China and ASEAN countries. Thirdly, by observing the spatial distribution of cultural distance and direct investment, the correlation between them and the dynamic evolution of investment are analyzed. Then, using the extended gravity model, the data of China's direct investment in ASEAN from 2003 to 2015 are selected as the sample, and the stock of China's direct investment in ASEAN is set as the explained variable. With three indicators to quantify the cultural differences between China and ASEAN, using the panel regression method, the impact of cultural differences on China's direct investment in ASEAN is analyzed in depth. The results show that the cultural differences have an obvious hindrance to China's direct investment in ASEAN, and Chinese enterprises tend to invest in ASEAN countries with small cultural differences. Then, based on the results of empirical analysis, this paper discusses the specific strategies for Chinese enterprises to carry out cross-cultural investment management in ASEAN with the case study of New Hope Group and Guangxi Guohong Group. Finally, from the perspective of optimizing cultural differences, the paper puts forward policies and suggestions to promote China's direct investment in ASEAN.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G04;F125

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