论明清徽商在经营中的诚信意识

发布时间：2018-01-06 02:05

本文关键词：论明清徽商在经营中的诚信意识　出处：《郑州大学》2005年硕士论文　论文类型：学位论文

【摘要】：本文主要论述徽商诚信意识的形成和表现。明清时期,徽州地区由于恶劣的自然环境、频繁的自然灾害和人口压力、赋税过重等社会因素,徽州人纷纷外出经商。在商业活动中,徽商由于受传统儒学的影响,特别是程朱理学的影响,加上具有较高的文化素质、较强的法律和契约意识,在明朝中期社会转型时期,迅速适应和接纳正在转变的社会观念。在激烈的商业竞争中,徽商继承传统的商业诚信伦理,以诚信为商业的金科玉律,讲信誉,重名德,守信诺,在经营活动中表现了较高的诚信意识。正是这种经营中的诚信意识,助就了徽商与晋商南北称雄于明清时期。徽商以其儒商本色,本着对儒贾相通,贾而好儒,贾为厚利,儒为名高的执着,遵循“以诚待人”、“以信接物”、“以义为利”的商业道德,或行商,或坐贾,无不在经营之处留下诚信的足迹。把作为道德诉求的诚信意识在封建社会中演绎得淋漓尽致,造就徽商执明清商界牛耳地位。徽商的成功来自于对诚信意识的恪守,来自于对于社会转型时期的适应。徽商在经营中的诚信意识由于形成于小农经济时代,仅限于熟人圈子,即朋友交往之中讲道义、重诚信。所以只是一种道德力量,完全靠商人们内心的那种信念来维持。正是由于它是一种道德力量,所以它就不是法律规范,没有法律约束力,也即缺乏失信的制约机制。其诚信意识就很难发育出现代民事法律意识和与此相对应的责任伦理精神。尽管有其时代的局限和很多不足,徽商诚信意识显然对于当前的市场经济建设和和谐社会建设仍是不可多得的精神资源。
[Abstract]:This paper mainly discusses the formation and expression of Huizhou integrity consciousness. During the Ming and Qing Dynasties, Huizhou area due to the harsh natural environment, frequent natural disasters and population pressure, heavy taxes and other social factors, Huizhou people have to go out of business. In business, they influenced the traditional Confucianism, especially the influence of neo-Confucianism, has with higher cultural quality, strong legal and contract consciousness, in the mid Ming Dynasty, the period of social transformation, quickly adapt to the changing social attitudes and acceptance. In the fierce competition in the business, merchants inherited traditional business ethics, in good faith for the business reputation, the same golden laws and precious rules, moral, keep their words, in business in the high sense of integrity.
It is this sense of integrity management, help the merchants and Shanxi Merchants in the Ming and Qing Dynasties. The dominating qualities of the Confucian, the spirit of the Ru is Confucianism, Confucianism in the name of Jia for profits, high persistence, follow the "sincerity", "to the letter," for profit "objects" to justice business ethics, or business, or sit Jia, all left footprints in the business. The integrity of the sense of integrity as moral appeal in the feudal society in the most incisive interpretation, creating Huizhou hold leading position. The merchants of Ming and Qing Dynasties business success comes from the sense of integrity with, from the adaptation to the social transition period.
Merchants operating in the sense of integrity in time due to the formation of small peasant economy, only a circle of acquaintances, namely friends among moral integrity. Therefore, it is a moral force, completely rely on that belief taking people's heart to maintain. It is because it is a kind of moral strength, so it is not a legal norm. There is no legal binding, i.e. the lack of restriction mechanism. The consciousness of honesty dishonesty is very difficult to develop the civil legal consciousness and the corresponding responsibility ethics spirit.
Despite its limitations and shortcomings, Huizhou merchants' honesty consciousness is still a scarce spiritual resource for the construction of the market economy and the construction of a harmonious society.

【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2005
【分类号】：K248

【引证文献】