抗战时期桂林媒介的“把关”行为研究

发布时间：2018-02-24 01:38

本文关键词： 抗战时期桂林媒介 “把关人”理论 “把关”实质和作用　出处：《广西民族大学》2010年硕士论文　论文类型：学位论文

【摘要】：本文首先从总体上对抗战时期桂林的媒介进行考察,然后植入“把关人”理论并选取几种重要的报纸予以审视。对此时桂林媒介的“把关”研究主要是从“把关”的实质和“把关”的作用两个方面进行阐述,从中可知:“把关人”非常重要,因为“把关人”的素质和欣赏趣味直接影响“把关”的质量和趣味。抗战时期桂林各个媒介对受众的关注和重视,对当下媒介也是有借鉴意义的——媒介想要获得经济效益和社会效益的双赢,就要充分重视受众的心理需要,满足受众的实际需求。
[Abstract]:First of all, this paper investigates the media in Guilin during the Anti-Japanese War in general. Then the theory of "gatekeeper" is implanted and several important newspapers are selected to examine it. The study of "gatekeeper" in Guilin media at this time is mainly explained from two aspects: the essence of "gatekeeper" and the function of "gatekeeper". It can be concluded that "gatekeeper" is very important because the quality and taste of "gatekeeper" directly affect the quality and taste of "gatekeeper". During the Anti-Japanese War, various media in Guilin paid attention to the audience. In order to obtain the win-win of economic and social benefits, the media should pay full attention to the psychological needs of the audience and meet the actual needs of the audience.
【学位授予单位】：广西民族大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：K265

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