民国上海与南京红帮西服业之比较研究

发布时间：2018-03-22 09:50

本文选题：民国　切入点：红帮西服业　出处：《宁波大学》2017年硕士论文　论文类型：学位论文

【摘要】：本文以民国时期上海、南京两地红帮西服行业为研究对象,结合经济学和社会学等相关理论,从以下四个方面对上海、南京两地红帮西服行业的发展特点进行分析和比较。首先是发展历程比较,通过将两地红帮西服行业的发展历程划分为三个阶段依次进行分析。在发展早期,两地红帮西服行业创办者红帮裁缝的始祖均为拎包裁缝,但上海拎包裁缝出现时间早于南京,西服行业的起步也比南京早;在发展中期,两地人口数量激增、社会氛围开放,红帮西服行业均呈现出高昂的发展态势,但上海红帮西服行业的发展状况优于南京;在发展后期,两地红帮西服行业均不同程度受到抗日战争的影响,但是在抗战结束后都迅速从战争的衰败中恢复。其次是产品分类分析,分别对两地红帮西服行业五种类型的产品进行分析。一是西服,西服在两地经营活动过程中占据主体地位,但由于上海社会环境更加开放且西服传入时间早,所以在西服款式创新方面优于南京;二是中山装,中山装同样是两地红帮西服行业的主要产品,但由于南京是政治中心,而且职业结构构成中公务人员队伍比上海庞大,所以中山装的销售比例高于上海;三是军服,由于南京是首都,军警人员众多,因此军服的业务量庞大,同时期上海则只有部分西服店经营军服业务;四是西式礼服和大衣,两者在两地均有稳定的消费人群,因此也是红帮西服店铺的主营产品。再次是经营模式比较,分别从定名方式、选址方式、营销方式三个方面展开。一是定名方式比较,早期两地红帮西服店铺多采用以吉利字眼为主的传统命名方式,后期都出现了新式的定名方式,因为两地社会氛围的差异,所以新式店铺定名方式有着显著的不同;二是选址方式比较,两地红帮西服店铺在选址方面呈现出向商业“黄金圈”靠拢的特征,它们大多选择开设在城市较为繁华的区域;三是营销方式比较,两地红帮西服店均重视口碑营销、广告营销和精益化营销,但是在精益化营销方面存在较大差别。最后是管理机构比较,分别从管理机制和管理机构的作用两个方面展开。在管理机制比较中,两地虽都采用理事制度,但上海细分为理事会、常务理事和监事会三个部门且各部门职责明确,南京则只有理事会和常务理事,缺少对监事具体职责的规定;在管理章程方面,上海西服商业同业公会的管理章程比南京更全面;在选举与决议方式方面,两地均采用民主公正的方式。在管理机构作用的比较中,两地同业公会均通过要求商号加入公会、制定行业业规和统一市场价格三个方面来稳定市场秩序,为会员提供各种证明服务和物资配给服务,及时向政府反映诉求,为同业会员排忧解难;但是,南京军西服业同业公会没有为会员提供教育服务,另外在与职工公会沟通时缺少主动协调的能力。经研究发现,民国时期上海、南京两地红帮西服行业在发展过程中既有相同的特征,也有各自的特点。对民国时期上海、南京两地红帮西服行业的分析和比较研究,不仅从横向上剖析出同一时期两地红帮西服业的发展历程、经营模式等各方面的状况及所达到的水平,而且从纵向上梳理出两地红帮西服行业的发展脉络,以及不同的社会背景对红帮西服行业的影响。
[Abstract]:In this paper, the period of the Republic of Shanghai, Nanjing red suit industry as the research object, combining the economics and sociology theories, from the following four aspects of Shanghai, the two characteristics of the development of Nanjing red suit industry were analyzed and compared. The first is the development process, by dividing the development course of the two red suit industry three step by step analysis. In the early stages of development, the two red suit industry founded their tailors were ancestor of bag tailor, but Shanghai tailor bag appears earlier than Nanjing, but also suit industry started earlier than Nanjing; in the mid stage of development, the two population surge, open social atmosphere, the red suit industry showed the development trend high, but the development of Shanghai red suit industry is better than that of Nanjing; in the later period, the two red suit industries are subject to varying degrees of Anti Japanese war. Ring, but at the end of the war quickly after the war from the decline in recovery. The second is the product classification analysis, the two were red suit industry five types of products are analyzed. One is the suit, suit to occupy the dominant position in the two business activities, but because of Shanghai's social environment more open and suit incoming time so, in the suit style innovation than Nanjing; two is the tunic, is also the main products of the two red tunic suit industry, but because Nanjing is the political center, and occupation structure in civil servants team than Shanghai is huge, so the sales ratio is higher than that of Shanghai Zhongshan suit; three is uniform, because Nanjing is the capital of many police officers therefore, the uniform of the large business volume during the same period, Shanghai is only part of the suit store uniform business; four is the western style dress and coat, both in two are stable Consumer groups, so it is the red suit shop main products. Again is the business model, from the name, location, three aspects of marketing methods. One is named way of comparison, the two early red suit shop with the traditional way of naming words mainly to Geely have appeared in the new period, "the way, because the differences of social atmosphere, so the new way of naming shops is significantly different; the two is the location mode, two red suit shop features close to commercial" Golden Circle "in the area of the site, most of them choose opened in the city more prosperous areas; three is the marketing mode, the two. The tailor shop attaches great importance to marketing, advertising and marketing and the lean marketing, but there is a big difference in the lean marketing. Finally, management agencies, separately from the management machine Two aspects of system and management mechanism. In the management system, although the system of the two, but the Shanghai subdivision for the Council, the executive director of the board of supervisors and the responsibilities of the three departments and departments to clear, Nanjing is only the Council and the executive director, the lack of provisions on the specific duties of the supervisors in the management of articles of Association; suit, Shanghai commercial trade association management regulations is more comprehensive than Nanjing; the election and the resolution, both by democracy and justice. Compare the role in the management of institutions, the two associations were asked by trade guilds, the formulation of the three aspects of industry regulation and unified market price stable market order, to provide a variety of services and supplies that rationing of services for members in a timely manner to reflect the demands of the government, as the industry members to solve problems; however, Nanjing's military suit guild members did not mention For the education service, also in association with employees lack ability of active coordination communication. The study found that during the period of the Republic of Shanghai, Nanjing red suit industry not only has the same characteristics in the process of development, but also have their own characteristics. The period of the Republic of Shanghai, Nanjing Hongbang analysis and comparative study of suit industry, not only analysis of the development of the two red suit industry in the same period from the horizontal, the business model of the situation and the level reached, and from the vertical comb development two red suit industry, and the influence of different social background of the red suit industry.

【学位授予单位】：宁波大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F429;K25

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