《开明少年》杂志研究

发布时间：2018-06-06 21:33

本文选题：《开明少年》 + 开明派　；参考：《中南大学》2012年硕士论文

【摘要】：对于杂志的研究,以往的思路往往忽略了媒介本身的意义,关注的是作品或文本自主的抽象意义,或思想的,或文化的等等。这样剥离作品或文本的具体媒介环境意义去独立的研讨作品或文本自身是很容易造成效果的不全面性。本文从传播学的基本理论出发,应用查找文献统计说明的方法,结合叶圣陶、叶至善、开明书店的相关史料,对《开明少年》杂志的创办背景、传者、受众、传播渠道、广告营销、议题设置等方面进行了系统的研究,从而分析《开明少年》背后的编辑群“开明派”的“培养健全人格”理念,总结其教育意义。《开明少年》创办时正是新文化运动发展的如火如荼之时,于是新文学、新道德、新科学、白话文在杂志中展现得淋漓尽致。开明书店与开明人作为该杂志的出版书店和编辑群体,本文对它们的演化过程、特征进行了研究；叶圣陶、叶至善作为该杂志的主编,本文也对他们的编辑思想进行了探讨,以上二者的研究对于考证《开明少年》杂志创办的办刊理念和教育初衷是有必要的。接着,本文又研究了杂志的读者定位和信息反馈,以中等教育水平的读者为出版对象是书店当时针对教育现状所作出的选择,也是杂志发展的自然选择过程；编者说与广告栏目是该刊进行读者沟通的主要渠道。发行渠道与广告营销文中也作了介绍,发往何地、如何定刊都有涉及,广告营销主要是通过叶至善的广告理念研究来反衬的杂志的广告内容,因为杂志内的大部分广告都是由叶先生撰写或受其影响而写的。再接下来研究的就是文章重点了,“培养健全人格”议题的设置,文中写到了是如何提出这个议题的,以及杂志内容是如何渗透这个议题的。最后本文得出《开明少年》杂志是有时代性、先进性的优秀刊物,对于现代少儿书刊具有借鉴意义,对于现代教育具有重要的指导意义,作为文化选择与优化的媒介,杂志应该认识到自己的责任,改良办刊行为。
[Abstract]:For the study of magazines , the past thinking tends to neglect the meaning of the media itself , it is concerned about the abstract meaning of the works or the text itself , or the thought , or culture , etc . Therefore , it is easy to separate the works or texts from the specific media environment meaning of the work or the text .

Based on the basic theory of communication , this paper applies the method of searching literature statistics , combining the historical materials of Ye Shengtao , Ye Zhishan and Kaiming Bookstore , so as to analyze the idea of " cultivating and strengthening the whole personality " of the editor group behind the juvenile delinquency . So the new literature , the new morality , the new science and the vernacular are displayed in the magazine .
Ye Shengtao , Ye Zhishan as the chief editor of the magazine , this paper also discusses their editorial thought , the research of the above two is necessary to the examination of the idea of the journal and the original intention of the education . Then , the paper also studies the readers ' positioning and the information feedback of the magazine . The readers who use the level of the intermediate education as the publishing objects are the choices made by the bookstore at the time and the natural selection process of the magazine ' s development .
It is the main channel for readers to communicate with the advertisement column . The distribution channel and the advertisement marketing are also introduced . The advertisement marketing is mainly written by Mr . Ye . The article focuses on the setting of the topic of " cultivating the healthy personality " . The article also discusses how to put forward the topic and how the contents of the magazine are infiltrated .

In the end , it is concluded that the magazine is an excellent journal with the characteristics of times and advanced . It is of great significance to the modern education . As a medium of choice and optimization of culture , the journal should realize its own responsibility and improve the behavior of the journal .
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G239.29;K26

【参考文献】