民国时期广州市政府的广告管理研究（1927-1937）

发布时间：2018-06-08 02:52

本文选题：民国时期 + 广州市政府　；参考：《暨南大学》2012年硕士论文

【摘要】：鸦片战争以后，近代中国的广告业兴起，并在20世纪二三十年代时，进入了鼎盛发展阶段。这一时期，广州广告业的发展极为迅速，但各种广告问题随之而来。为此，1927年至1937年间，，广州市政府对本市的户外广告、报纸商业广告进行了多方面的治理，户外广告面貌略有改善，报纸商业广告环境依然较差，不良的医药广告与电影广告仍频繁刊登。造成广州市政府的广告管理工作效果不佳的原因是多方面的，既与时代背景密切相关，又与政府自身存在的问题有关。通过对民国时期广州市政府的广告管理问题的研究，应有助于揭示经济面相与政治、社会面相之间相互渗透的关系。
[Abstract]:After the Opium War, modern China's advertising industry rose, and in the 1920s and 1930s, entered the peak stage of development. During this period, the advertising industry in Guangzhou developed very rapidly, but various advertising problems followed. For this reason, from 1927 to 1937, the Guangzhou Municipal Government carried out many measures to deal with the outdoor advertising and newspaper commercial advertising in this city. The appearance of outdoor advertising improved slightly, and the newspaper commercial advertising environment was still poor. Bad medical and film advertisements are still frequently published. There are many reasons for the poor effect of advertising management in Guangzhou, which is closely related to the background of the times and related to the problems of the government itself. The study on the advertising management of Guangzhou government during the period of the Republic of China should be helpful to reveal the relationship between economy, politics and society.
【学位授予单位】：暨南大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：K263;F713.8

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