《京话日报》的宣传手段与社会实践

发布时间：2018-07-05 06:10

本文选题：晚清报业 + 《京话日报》　；参考：《湘潭大学》2012年硕士论文

【摘要】：本文试图以清末北京第一份华资民办的综合性日报——《京话日报》为研究对象，通过探讨该报的宣传手段和在社会运动中的表现，发掘该报的特色，彰显报纸在当时历史条件下和当时的舆论环境中的价值。庚子事变过后，北京救亡图存的社会气息史无前例地浓厚，有识之士痛感于义和团的惨剧，求新求变的主张不再仅仅局限于精英阶层，，而是经过有识之士的宣扬深入到普通百姓的头脑中。在这种背景下，1904年，彭翼仲创办了《京话日报》，该报是清末北京第一张中国人办的民间日报，旨在“启民智，救危亡”。该报还发动和推进多项社会运动，提升了报纸的知名度，扩大了影响范围，得到了不同地域不同阶层读者的广泛认可。本文的研究切入点分为：《京话日报》的特色宣传手段、《京话日报》参与和发动的社会运动、二者的良性互动关系。通过对《京话日报》宣传手段和参与的社会运动的研究，得出以下主要观点：第一，报纸采用白话文体，贴近大多数群众的文化水平，使报纸宣扬的种种思想变得熟悉而亲近，继之而起成立的阅报处和讲报所又为不识字的群众开辟了一条接受信息的新途径；第二，《京话日报》响应了以上海、广州为中心的“抵制美货运动”，发起了“戏曲改良运动”，倡办了“国民捐运动”，正是报纸宣传手段的改良保证了各项活动的顺利展开；第三，报纸的宣传手段和社会运动之间存在良性互动关系，白话文体、阅报处、讲报所这些宣传手段加深了读者对社会运动的关注和认识，为《京话日报》开展社会实践活动创造了有利条件。
[Abstract]:This paper attempts to explore the characteristics of the newspaper in Beijing, the first comprehensive daily daily, the Beijing daily daily, the first Chinese private daily newspaper, the Beijing daily daily, to explore the characteristics of the newspaper, and to highlight the value of the newspaper in the historical conditions of that time and in the public opinion environment at that time.
After the boxer incident, the social atmosphere of saving the nation from subjugation in Beijing was unprecedentedly strong. The people of insight felt the tragedy of the boxer, and the proposition of seeking a new change was no longer limited to the elite, but through the propaganda of the people of insight into the mind of the common people. In this context, in 1904, Peng Yizhong founded the Beijing daily daily, which The newspaper is the first Chinese folk daily in Beijing in the late Qing Dynasty. The newspaper aims to "start the people's wisdom and save the peril". The newspaper also launched and promoted a number of social movements, promoted the popularity of the newspaper, expanded the scope of influence, and received extensive recognition from the readers of different regions and different strata.
The entry points of this paper are divided into the following points: the special propaganda means of the Jing Hua Daily, the social movement of the Beijing daily daily and the social movement launched by the two, and the following main points of view through the study of the propaganda means and the social movement involved in the Beijing daily daily: first, the newspaper adopts the vernacular style and close to the majority of the masses. In order to make the ideas of the newspaper become familiar and close, the newspaper offices and newspapers have opened up a new way to receive information for the illiterate people. Second, the Beijing daily daily responded to the "anti American freight movement" centered on Shanghai and Guangzhou, and initiated the "opera improvement movement". " The improvement of the propaganda means of the newspaper has ensured the smooth expansion of various activities. Third, there is a benign interaction between the propaganda means of the newspaper and the social movement, the style of the vernacular, the reading office, and the means of publicity to deepen the readers' attention and understanding of the social movement, and to carry out social practice for the Jinghua daily. Activities create favorable conditions.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：K252;G219.29

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