宋代乡村旅游研究

发布时间：2018-03-03 08:20

本文选题：宋代　切入点：士大夫阶层　出处：《浙江工商大学》2010年硕士论文　论文类型：学位论文

【摘要】： 乡村旅游早就存在于历史悠久的中国,虽有别于当今的乡村旅游,然其借鉴作用不可忽略。宋代上承汉唐,下启明清,处于一个划时代的转折点。宋代商品经济在隋唐发展的基础上,继续向纵深延伸,并得到充分发展,整个商业呈现出空前繁荣的景象。随着社会经济的高度发展,社会人员移动的频繁,乡村旅游也展现了欣欣向荣的气象。宋代的乡村旅游资源也是极其丰富多样的,本文将其划分为农业景观资源、遗址遗迹、宗教资源和乡村山水资源,并探讨了一下乡村旅游资源的开发主体情况,认为主要由地方官员、乡村民众和方外人士为主体进行开发,并有了初步的营销意识。宋代乡村旅游主体上至帝王,下至平民,社会各个阶层都积极参与其中。因为乡村是士大夫情感的回归地,是寻幽觅古的好场所,也是休闲享乐的好去处。加上乡村旅游休闲活动丰富多彩,既可欣赏田园风光,赏花览胜、宴饮享乐,也可以参与体验农事,开展各种传统游戏和活动,深得旅游主体的青睐。在旅游设施的探讨中,乡村交通和乡村旅店业是一个值得关注的经济现象,尤其是为人所忽略的乡村旅店业。本文从乡村旅店的消费主体、经营主体、营销策略和经营规模几个方面做了粗浅的探讨。乡村旅店的经营者基本是社会下层阶级,既有乡民,也有流民,还有不法分子以此为幌子来经营乡村旅店。在其市场竞争过程中,他们一般都采取了顾客是上帝的服务营销和创建幽雅环境的营销方式,吸引消费主体。经营规模通常为夫妻店、家庭店形式,规模一般都较小。也有较大规模的乡村旅店,则主要是近郊或官道旁。以史为鉴是历史学的任务。对宋代乡村旅游的考察,其最终目的是希望能给当今的乡村旅游提供一点借鉴,实际上古人给我们做出了相当多的榜样。乡村旅游资源的开发和保护意识,丰富的乡村旅游产品,人性化的旅游服务等等,都值得我们当今乡村旅游经营者借鉴。
[Abstract]:Rural tourism has long existed in China with a long history, although it is different from today's rural tourism, but its reference function can not be ignored. On the basis of the development of the Sui and Tang dynasties, the commodity economy of the Song Dynasty continued to expand in depth and was fully developed, and the whole business showed an unprecedented prosperity. The frequent movement of social personnel, rural tourism also showed a thriving weather. The rural tourism resources of the Song Dynasty are also extremely rich and diverse. This paper divides them into agricultural landscape resources, ruins, religious resources and rural landscape resources, and discusses the main development of rural tourism resources. It is mainly developed by local officials, rural people and local people, and has a preliminary marketing consciousness. In the Song Dynasty, the main body of rural tourism went up to the emperor, down to the common people, and all social strata took an active part in it. It is also a good place for leisure and enjoyment. In addition, rural tourism and leisure activities are rich and colorful. They can not only enjoy idyllic scenery, enjoy flowers and enjoy dinner, but also participate in the experience of agriculture, and carry out various traditional games and activities, which are favored by the main body of tourism. In the discussion of tourist facilities, rural transportation and rural hotel industry are an economic phenomenon that deserves attention, especially the rural hotel industry, which is neglected by people. The marketing strategy and the management scale are discussed briefly. The operators of the rural hotels are basically the lower class of the society, both the villagers and the displaced. There are also outlaws who use this as a guise to run rural hotels. In their market competition, they generally take the form of service marketing where customers are God and marketing that creates an elegant environment. The business scale is usually husband and wife shop, family shop form, the scale is generally smaller. There are also larger rural hotels, mainly in the suburbs or along the official road. Learning from history is the task of history. The ultimate purpose of the study of rural tourism in the Song Dynasty is to provide some reference for rural tourism today. In fact, the ancients have given us quite a lot of examples. The development and protection consciousness of rural tourism resources, rich rural tourism products, humanized tourism services and so on, are worthy of our current rural tourism operators.
【学位授予单位】：浙江工商大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F592.9;K244

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