论中国古代服饰广告的传播特色
发布时间：2019-01-20 11:33
【摘要】：中国古代的服饰具有广告的属性和特征,它是古代广告媒介的重要形态之一。中国古代服饰广告历史悠久,并经过了一个漫长的发展和演进过程。中国古代服饰广告丰富多彩,色彩、款式、图案、纹饰等构成服饰广告的主要元素。中国古代服饰广告文化是中国民俗文化的重要组成部分,有着重要的文化意义和社会意义。
[Abstract]:The clothing of ancient China has the attribute and characteristic of advertisement, and it is one of the important forms of advertising medium in ancient times. Chinese ancient dress advertisement has a long history and has gone through a long process of development and evolution. Chinese ancient dress advertisement is rich and colorful, color, style, pattern, pattern and so on constitute the main element of dress advertisement. Chinese ancient dress advertising culture is an important part of Chinese folklore culture and has important cultural and social significance.
【作者单位】： 河南大学新闻与传播学院
【分类号】：K203
[Abstract]:The clothing of ancient China has the attribute and characteristic of advertisement, and it is one of the important forms of advertising medium in ancient times. Chinese ancient dress advertisement has a long history and has gone through a long process of development and evolution. Chinese ancient dress advertisement is rich and colorful, color, style, pattern, pattern and so on constitute the main element of dress advertisement. Chinese ancient dress advertising culture is an important part of Chinese folklore culture and has important cultural and social significance.
【作者单位】： 河南大学新闻与传播学院
【分类号】：K203
【共引文献】
相关硕士学位论文 前3条
1 张靖瑶;20世纪20、30年代广州社会文化状况研究[D];华南师范大学;2007年
2 冯圣Z，
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