A环保咨询公司平台化战略研究

发布时间：2018-04-01 12:28

本文选题：环保咨询　切入点：企业战略　出处：《北京交通大学》2017年硕士论文

【摘要】：近年来,随着环境问题和污染事件受到媒体不断曝光,我国环境污染问题日益成为人们关心的话题。严重的环境污染问题,使得民众对于环境保护的意识增强,对于环保要求越来越迫切,也促使政府出台更严厉的环保政策。国家的十三五规划,也把环境保护和环保产业发展作为我国经济转型升级急需提升的重点。党的"十八大"更是提出"美丽中国"的概念,把我国生态文明建设与环境治理联系起来,体现了国家对环境保护以及彻底消除环境危机的决心和意志。这也为我国环保产业的发展奠定了坚实的政策基础,客观上也促使我国环保市场的需求快速增长。本文综合运用PEST、波特五力模型和SWOT等分析工具对A环保咨询公司面临的内、外部环境进行分析和研究,并结合行业生命周期理论,分析环保咨询业现阶段所处的发展周期特征,进而提出A环保咨询公司处于行业成长期环境中,如何利用A环保咨询公司自身优势和劣势,制定出适合A环保咨询公司的发展战略。从A环保咨询公司外部环境和行业发展特征看,环境咨询业处于行业成长期,结合成长期战略和现代环保咨询市场需求。本文认为平台化战略更适合A环保咨询公司的发展,通过充分运用公司的资质、人才和技术优势,以环保服务的标准化、多元化为手段,对环保咨询技术与运营的资源重新整合和分工,构建"环保咨询平台",实现公司的专业化和规模效应,提升企业整体竞争力。
[Abstract]:In recent years, with environmental problems and pollution events exposed by the media, environmental pollution in China has increasingly become a topic of concern.The serious environmental pollution problem has made people more aware of environmental protection, more and more urgent requirements for environmental protection, and has also prompted the government to issue more stringent environmental protection policies.In the 13th Five-Year Plan, environmental protection and the development of environmental protection industry are also regarded as the key points of China's economic transformation and upgrading.The 18th National Congress of the Communist Party of China puts forward the concept of "beautiful China", which links the construction of ecological civilization with the management of the environment, and embodies the determination and will of the country to protect the environment and eliminate the environmental crisis completely.This also laid a solid policy foundation for the development of environmental protection industry in China, and objectively promoted the rapid growth of the demand of environmental protection market in our country.This paper analyzes and studies the internal and external environment faced by A Environmental Protection Consulting Company by using pest, Porter's five Force Model and SWOT, and analyzes the characteristics of the development cycle of environmental protection consulting industry at the present stage, combining with the theory of industry life cycle.Furthermore, the paper puts forward how to make use of the advantages and disadvantages of A environmental protection consulting company to formulate a development strategy suitable for A environmental protection consulting company, which is in the growing environment of the industry.From the perspective of the external environment and industry development characteristics of A Environmental Protection Consulting Company, the environmental consulting industry is in the growth stage of the industry, combining the growth strategy with the needs of the modern environmental consulting market.This paper holds that the platform strategy is more suitable for the development of A environmental protection consulting company. By making full use of the company's qualifications, talents and technological advantages, and by means of standardization and diversification of environmental protection services,In order to realize the specialization and scale effect of the company, it is necessary to reintegrate and divide the resources of the environmental protection consulting technology and operation, and construct the "environmental protection consulting platform" to enhance the overall competitiveness of the enterprises.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：X324

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