农村居民生态消费意识与行为的一致性研究——基于江西生态文明先行示范区的调查

发布时间：2018-08-27 18:21

【摘要】：基于江西省生态文明先行示范区的调查,本文利用扎根理论构建了农村居民生态消费意识与行为缺口理论模型,并通过调研数据进行了实证检验。研究结果表明:(1)尽管积极的生态消费意识能转化为积极的消费行为,但这种转化并不十分有效;(2)农村居民的生态消费意识在转化为消费行为的过程中,会受到实施成本、参照规范、情景要素等外在因素的影响,从而导致了二者之间缺口的发生;(3)农村居民的生活方式在生态消费意识到行为的转化过程中起着阻碍作用,而社会文化及政府政策在二者的转化过程中则起着推进作用。以上研究发现为政府采取有效措施提升农村居民生态消费意识到行为之间的转化率提供了理论基础及政策启示。
[Abstract]:Based on the investigation of ecological civilization demonstration area in Jiangxi Province, this paper constructs the theoretical model of ecological consumption consciousness and behavior gap of rural residents by taking root theory, and carries on the empirical test through the investigation data. The results show that: (1) although positive ecological consumption consciousness can be transformed into positive consumption behavior, this transformation is not very effective, and (2) the ecological consumption consciousness of rural residents will suffer the implementation cost in the process of transforming ecological consumption consciousness into consumption behavior. Referring to the influence of external factors such as norms and situational factors, the gap between the two has occurred. (3) the lifestyle of rural residents plays an important role in the process of ecological consumption awareness and behavior transformation. Social culture and government policy play an important role in the process of transformation. These findings provide a theoretical basis and policy inspiration for the government to take effective measures to promote the conversion rate between the ecological consumption awareness and behavior of rural residents.
【作者单位】：中南财经政法大学工商管理学院;江西农业大学经济管理学院;
【基金】：国家自然科学基金项目“农村居民低碳能源消费行为形成机制及引导政策研究—以鄱阳湖生态经济区为例”(编号:71363028);国家自科学基金项目“规模经营、分工深化与农村劳动资源配置效率研究—以江西为例”(编号:71563019);国家自然科学基金项目“自恋型领导对工作场所越轨行为的影响机制研究”(编号:71502175) 江西省普通本科高校中青年教师发展计划访问学者专项资金项目
【分类号】：F323.8;X24

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