环境战略、绿色创新与绿色形象

发布时间：2018-08-31 12:41

【摘要】：以重污染行业上市公司为样本,运用方差分析法验证得出"非绿"企业相比,实施更为积极的环境战略的"变绿"企业更容易获得利益相关者差异化的感知和认同。多元回归分析结果证明实施更为积极的环境战略的企业更容易获得利益相关者的高度评价,显著提升绿色形象。中介效应回归分析结果显示,绿色产品创新、绿色工艺创新和绿色管理创新在环境战略对绿色形象的显著正向影响关系中起着部分中介作用,环境战略通过转化为内在的绿色创新能力,提升绿色形象的路径。鉴于此,企业应采取积极的环境战略,拓宽利益相关者感知企业环境行为的渠道,提升绿色形象。利益相关者应多渠道、全方位地评价企业环境战略活动,促进"非绿"企业"变绿",增强"变绿"企业的积极性。
[Abstract]:Taking the listed companies in the heavy pollution industry as the sample, the analysis of variance is used to verify that the "greening" enterprises with more active environmental strategy are easier to obtain the different perception and identification of the stakeholders than the "green" enterprises with more active environmental strategy. The results of multiple regression analysis show that enterprises with more active environmental strategy are more likely to obtain high evaluation from stakeholders and significantly improve their green image. The results of intermediary effect regression analysis show that green product innovation, green process innovation and green management innovation play a part of intermediary role in the significant positive relationship between environmental strategy and green image. The environmental strategy transforms into the inherent green innovation ability, enhances the green image path. In view of this, enterprises should adopt positive environmental strategy to broaden the channels for stakeholders to perceive the environmental behavior of enterprises and promote the green image. Stakeholders should evaluate the environmental strategic activities of enterprises through various channels, promote the "green" enterprises and enhance the enthusiasm of the "green" enterprises.
【作者单位】：华东交通大学经济管理学院;
【基金】：国家自然科学基金项目“制度视角下企业社会责任行为选择与利益回报机制研究”(项目编号:71362001)
【分类号】：F273.1;X322

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