Tourist Satisfaction of Wetland Tourism: a Case Study in Bai
发布时间：2021-08-09 19:01
Baiyangdian Lake is one of the largest freshwater lakes in North China.It has been praised as "the pearl of North China" and as "the kidney of North China".It featured beautiful scenery and scenic spots,Baiyangdian Lake has become a renowned travel destination to nearby provinces of Hebei,Tianjin,and Beijing,especially in Xiongan New Area.Baiyangdian Lake is a typical wetland tourist destination that could be characterized as wetland tourism destination.It has the potential for tourism and recre...
【文章来源】：河北大学河北省
【文章页数】：83 页
【学位级别】：硕士
【文章目录】：
Abstract
CHAPTER ONE INTRODUCTION
1.1 Background
1.2 Purpose of the study
1.3 Statement of the problem
1.4 Objectives of the research
1.5 Research questions
1.6 Organization of the thesis
1.7 Overview of Baiyangdian Lake
CHAPTER TWO REVIEW OF LITERATURES AND THEORETICAL FRAMEWORK
2.1 Introduction
2.2 The notion of tourist satisfaction
2.3 Indicators of tourist satisfaction
2.3.1 Tourist experience
2.3.2 Tourist behavioral intention towards attractions
2.4 Determinants of tourist satisfaction
2.4.1 Attraction features
2.4.2 Visitors features
2.5 Wetland tourism
2.6 Theoretical framework
2.6.1 Tourists’demographic characteristics
2.6.2 Motivational factors
2.6.3 Tourists’satisfaction
CHAPTER THREE RESEARCH METHODOLOGY
3.1 Introduction
3.2 Method of approach and data collection
3.3 Population and Sampling
3.3.1 Population
3.3.2 Sample
3.4 Questionnaire design and data collection
3.5 Pilot design
3.6 Data processing and analysis
CHAPTER FOUR DATA ANALYSIS,FINDINGS AND DISCUSSIONS
4.1 Introduction
4.2 Descriptive statistics:analysis of tourists’basic demographic characteristics
4.3 Evaluation of tourists’overall level of satisfaction
4.4 First time visitors and repeated visitors
4.5 Level of recommendation and satisfaction
4.6 Main findings
4.6.1 Determinants of demand for travel-tourist demographic
4.6.2 Tourist overall satisfaction
4.6.3 First time and repeated visitors
4.6.4 Level of recommendations and satisfactions
4.7 General discussion
CHAPTER FIVE CONCLUSION,RECOMMENDATIONS,LIMITATIONS AND SUGGESTIONS FOR FUTURE STUDIES
5.1 Introduction
5.2 Conclusion
5.3 Recommendations
5.3.1 Transforming Baiyangdian Lake into a wetland tourism destination as a basis to promote sustainable tourism
5.3.2 Provide strategic policies to government agencies and stakeholders and relevant authorities
5.3.3 Implementing marketing strategies for the specific segmentation
5.3.4 Introducing travel/tour packages for Baiyangdian Lake and developing Baiyangdian Lake to be a recreational and vacation destination through innovation marketing
5.3.5 Promote Baiyangdian Lake to domestic and overseas visitors through international social media and advertising in trade publications
5.3.6 Participate in trade,tourism exchanges fairs& exhibitions and travel& tourism trade shows
5.4 Limitations
5.4.1 Cross-sectional data and limited sample size
5.4.2 Influence of weather
5.4.3 Language barrier
5.4.4 Enlarge the sample size and increase the survey
5.4.5 Under-presentation of sample
5.5 Suggestions for future research study
REFERENCES
APPENDICES
ACKNOWLEDGEMENT
本文编号：3332623
【文章来源】：河北大学河北省
【文章页数】：83 页
【学位级别】：硕士
【文章目录】：
Abstract
CHAPTER ONE INTRODUCTION
1.1 Background
1.2 Purpose of the study
1.3 Statement of the problem
1.4 Objectives of the research
1.5 Research questions
1.6 Organization of the thesis
1.7 Overview of Baiyangdian Lake
CHAPTER TWO REVIEW OF LITERATURES AND THEORETICAL FRAMEWORK
2.1 Introduction
2.2 The notion of tourist satisfaction
2.3 Indicators of tourist satisfaction
2.3.1 Tourist experience
2.3.2 Tourist behavioral intention towards attractions
2.4 Determinants of tourist satisfaction
2.4.1 Attraction features
2.4.2 Visitors features
2.5 Wetland tourism
2.6 Theoretical framework
2.6.1 Tourists’demographic characteristics
2.6.2 Motivational factors
2.6.3 Tourists’satisfaction
CHAPTER THREE RESEARCH METHODOLOGY
3.1 Introduction
3.2 Method of approach and data collection
3.3 Population and Sampling
3.3.1 Population
3.3.2 Sample
3.4 Questionnaire design and data collection
3.5 Pilot design
3.6 Data processing and analysis
CHAPTER FOUR DATA ANALYSIS,FINDINGS AND DISCUSSIONS
4.1 Introduction
4.2 Descriptive statistics:analysis of tourists’basic demographic characteristics
4.3 Evaluation of tourists’overall level of satisfaction
4.4 First time visitors and repeated visitors
4.5 Level of recommendation and satisfaction
4.6 Main findings
4.6.1 Determinants of demand for travel-tourist demographic
4.6.2 Tourist overall satisfaction
4.6.3 First time and repeated visitors
4.6.4 Level of recommendations and satisfactions
4.7 General discussion
CHAPTER FIVE CONCLUSION,RECOMMENDATIONS,LIMITATIONS AND SUGGESTIONS FOR FUTURE STUDIES
5.1 Introduction
5.2 Conclusion
5.3 Recommendations
5.3.1 Transforming Baiyangdian Lake into a wetland tourism destination as a basis to promote sustainable tourism
5.3.2 Provide strategic policies to government agencies and stakeholders and relevant authorities
5.3.3 Implementing marketing strategies for the specific segmentation
5.3.4 Introducing travel/tour packages for Baiyangdian Lake and developing Baiyangdian Lake to be a recreational and vacation destination through innovation marketing
5.3.5 Promote Baiyangdian Lake to domestic and overseas visitors through international social media and advertising in trade publications
5.3.6 Participate in trade,tourism exchanges fairs& exhibitions and travel& tourism trade shows
5.4 Limitations
5.4.1 Cross-sectional data and limited sample size
5.4.2 Influence of weather
5.4.3 Language barrier
5.4.4 Enlarge the sample size and increase the survey
5.4.5 Under-presentation of sample
5.5 Suggestions for future research study
REFERENCES
APPENDICES
ACKNOWLEDGEMENT
本文编号：3332623
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