ZL石油工程建设公司发展战略研究

发布时间：2018-01-02 19:40

本文关键词：ZL石油工程建设公司发展战略研究　出处：《广西大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着我国经济水平的不断提高,对石油的需求不断加大,自1995年至2013年,ZL石油工程建设公司逐渐发展成为国内领先,世界一流的石油工程建设公司之一。然而随着近些年能源企业整体萎靡,石油价格持续性下跌,ZL石油工程建设公司业务量由过去的大幅度增长逐渐呈现下降趋势,利润也随之萎缩。因此,本研究针对ZL石油工程建设公司面对的困境与竞争,依靠战略工具和理论,结合实际,制定符合当前背景下ZL石油工程建设公司企业发展的战略。本研究基于以上研究背景,首先分析研究意义和目的,并在此基础上依靠文献参考法对石油工程建设的相关文献进行研究,为ZL石油工程建设公司的战略的提出提供灵感。其次用PEST和波特五力分析工具对ZL石油工程建设公司发展的外部环境进行分析,得出ZL石油工程建设公司在劳动成本低和总承包经验丰富等方面的优势,以及技术等层面不足。第三通过内部环境分析,了解公司业务经营、管理和决策机制,得出公司在工程制造和国际EPC项目等方面的优势以及工程设计和人力资源等方面的不足。再次,通过SWOT分析工具得出公司应注重WT和ST的战略选择。然后得出ZL石油工程建设公司的总体战略为混合型,竞争型战略为集中型的结论。最后,结合ZL石油工程建设公司的发展定位和需求,拟定出包含调整组织机构、优化信息建设、提高财务水平等在内的战略保障措施。
[Abstract]:With the continuous improvement of our country's economic level and the increasing demand for petroleum, from 1995 to 2013, ZL Petroleum Engineering Construction Company has gradually developed into a leading company in China. One of the world's leading oil engineering and construction companies. However, oil prices have continued to fall in recent years as energy companies as a whole have languished. The business volume of ZL Petroleum Engineering Construction Company has gradually decreased from the large growth in the past, and the profit is also shrinking. Therefore, this study aims at the plight and competition faced by ZL Petroleum Engineering Construction Company. Based on the strategic tools and theories, combined with the reality, to formulate the development strategy of ZL Petroleum Engineering Construction Company under the current background. This study based on the above research background, the first analysis of the significance and purpose of the study. On the basis of this, the paper studies the related documents of petroleum engineering construction based on the literature reference method. It provides inspiration for the strategy of ZL Petroleum Engineering Construction Company. Secondly, it analyzes the external environment of the development of ZL Petroleum Engineering Construction Company by using PEST and Porter five Force Analysis tools. It is concluded that ZL Petroleum Engineering Construction Company has the advantages of low labor cost and rich experience in general contracting, as well as the lack of technology. Third, through the analysis of internal environment, we can understand the business operation of the company. Management and decision-making mechanism, the company in engineering manufacturing and international EPC projects and other advantages and engineering design and human resources deficiencies. Again. Through the SWOT analysis tool, we draw the conclusion that the company should pay attention to the strategic choice of WT and St, and then draw the conclusion that the overall strategy of ZL Petroleum Engineering Construction Company is mixed, and the competitive strategy is centralized. Finally. Combined with the development orientation and demand of ZL Petroleum Engineering Construction Company, the strategic guarantee measures including adjusting organization, optimizing information construction and improving financial level are worked out.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.22;F272

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