中华茶文化旅游体验优化研究

发布时间：2018-01-08 06:04

本文关键词：中华茶文化旅游体验优化研究　出处：《山东大学》2017年硕士论文　论文类型：学位论文

【摘要】：我国是茶的故乡,茶文化资源丰富,拥有发展茶文化旅游的先天优势,但其发展却仍处于初级阶段,在游客消费从休闲观光需求向深度体验需求转变的现实背景下,如何优化茶文化旅游体验,是当前我国茶文化旅游产业面临的重要课题。茶文化旅游相较于其他旅游形式,在本质上更突出"体验性"和"参与性",茶文化旅游者相对于其他游客,更偏爱小众旅游形式,具有"自愿性"和"主动性"。本文以旅游体验理论为依据,阐述了茶文化旅游的历史脉络、体验本质和畅爽体验实现的条件,以李克特六级量表为基础,定量研究茶文化旅游的发展现状。研究中量化游客对中华茶文化的认同度、对茶文化旅游参与度和满意度,通过对这些变量进行描述性分析、交叉分析、相关性分析、因子分析和非参数检验,发现我国的茶文化旅游主要存在以下三大问题:一是游客群体,尤其是青少年群体对茶文化的认知度和认可度偏低,二是茶文化旅游功利化开发和浅层次开发普遍存在,三是茶文化旅游者的参与度和满意度都普遍偏低。针对这些问题,本文从文化认同、深度开发、畅爽体验三方面出发,结合具体案例提出了优化中华茶文化旅游体验的具体方略,具体包括:教育先行、政府铺路、媒体示范,实现茶文化高度的文化认同;创意驱动、需求引领、居民参与,促进茶文化旅游的深度开发;寻求变革、丰富体验、合理规划,丰富茶文化旅游的畅爽体验,使茶文化旅游这种小众旅游形式得到一定程度的普及,逐渐上升为居民普遍的生活方式。
[Abstract]:China is the hometown of tea, tea culture is rich in resources, the development of tea culture tourism has inherent advantages, but its development is still in the initial stage, the realistic background of changes in demand from the leisure tourism needs to experience the depth in the tourists' consumption, how to optimize the tea culture tourism experience is an important subject in the Chinese tea culture tourism industry faces the tea culture tourism. Compared with other forms of tourism, in essence, more outstanding "experience" and "participation", tea culture tourist compared to other tourists prefer niche tourism form, has a "voluntary" and "initiative". Based on the theory of tourism experience as the basis, elaborated the history of tea culture the essence of tourism, experience and experience to achieve smooth cool conditions, with Li Kete six scale based development of quantitative research of tea culture tourism. Tourists in the study of quantitative recognition of Chinese tea culture, tea culture Tourist participation and satisfaction, through descriptive analysis, cross analysis of these variables, correlation analysis, factor analysis and non parametric test, found that the tea culture tourism in our country mainly has the following three problems: one is the tourist groups, especially young groups to the tea culture's recognition and acceptance is low, the two is widespread the tea culture tourism development of utilitarian and shallow development, three is the tea culture tourist participation and satisfaction are generally low. To solve these problems, this article from the cultural identity, the depth of development, smooth cool experience three aspects, combined with specific cases, the paper puts forward concrete strategy, optimization of the tea culture tourism experience including: education first, the government to pave the way for media demonstration, tea culture cultural identity height; innovation driven, demand led, participation of residents, promote the depth development of tea culture tourism; seek change, Feng Rich experience, rational planning, and rich experience of tea culture tourism have made tea culture tourism a popular form of tourism, and gradually increased to a common lifestyle of residents.

【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F592;TS971

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